Powell’s submit on Instagram units up the sneak peek: “The very best a part of any fairytale? When the hero skips the magic, ‘borrows’ a truck, and will get proper into the motion sequence.”
The quick clip options Powell ripping a BABY BR license plate off a Ram truck, saying, “Don’t fear Child Bear, I’ll deliver it again.”
Slapping on a substitute that claims G-LOCKS, Powell appears to be like straight on the digital camera with a mischievous grin and says, “No I gained’t.”
The basic rock anthem “Panama” from Van Halen gives the hard-driving soundtrack for the video that ends with Powell behind the wheel, dashing alongside a rugged panorama, yelling, “Whoooooooo!”
Ram’s industrial, from company GSD&M, will air within the second quarter, per the model.
Powell has an ongoing relationship with Ram that has included starring in an action-based miniseries and narrating advertisements. His storm-chaser character within the blockbuster flick Twisters drove a Ram truck.
Automotive class stalls out
Amongst automotive makers, there are much more bench sitters than gamers in Tremendous Bowl LIX: Toyota, BMW, Normal Motors, Kia, Audi, Ford, Honda, Hyundai, Mercedes, Lexus, Nissan, and Volkswagen have all confirmed they are going to go on Large Recreation advertisements this yr.
The shrinking variety of automotive and truck advertisements within the Tremendous Bowl is a rising development. In 2014, the auto class represented greater than one-third of all Tremendous Bowl commercials, in accordance with tv advert measurement and analytics firm iSpot.television. A decade later, the trade accounted for simply 8%.
Auto manufacturers have tightened their purse strings for quite a lot of causes: they’re shifting conventional spend into digital avenues as they race to maintain up with EV expertise, whereas coping with weakening demand, ongoing provide chain points, and competitors from China.
In 2024, solely three marques—Kia, BMW, and Volkswagen—ran nationwide advertisements.
