Combine merchandise seamlessly into the present’s content material. Whether or not it’s furnishings, residence decor or monetary companies, make sure that every product enhances the viewer’s expertise and aligns with the present’s theme.
Actual property builders noticed a rise in gross sales and property worth after their luxurious houses had been featured on Million Greenback Itemizing, demonstrating the effectiveness of strategic product placement. Moreover, Wayfair skilled a surge in on-line site visitors and gross sales after its furnishings and decor had been prominently displayed in residence makeovers on Property Brothers, illustrating how well-integrated product placements can drive shopper curiosity and engagement.
Influencer advertising
Accomplice with actual property influencers for sponsored posts, unboxing movies and opinions on social media. Genuine endorsements from trusted personalities can vastly enhance shopper curiosity and engagement.
I’ve labored with corporations I really like (and really use) to develop content material or sequence that additional drive model consciousness. As an illustration, I’ve labored with Luxurious Presence, utilizing their on-line instruments to recreate my web site, together with my colleague and co-star Tracy Tutor’s web site. We developed a video sequence that chronicled our determination to maneuver to Luxurious Presence and what it took to construct a luxurious actual property web site that truly converts leads.
It was each entertaining and academic, and the primary of our 4 movies drove 182,000 views throughout platforms. The bottom line is discovering the suitable associate that aligns along with your model.
Associated video
Co-branded content material
Create unique content material or particular episodes that includes your model. This will vary from a behind-the-scenes have a look at the renovation course of to a deep dive into market traits, all whereas subtly highlighting your merchandise or choices.
In help of Apple TV’s Silo, I, together with just a few different creators, produced parody content material showcasing and selling underground bunkers. I used to be stunned to see all of the engagement. We got here clear and instructed our followers the subsequent day that this content material was a joke (I don’t promote bunkers), but when they needed extra of one of these content material, they need to tune into Silo. Finally, the marketing campaign generated thousands and thousands of views and helped drive tune-in for the present.
Occasion sponsorship
Sponsor open homes, viewing events or different actual property occasions featured within the present. This technique not solely will increase model visibility but in addition associates your model with the thrill and status of those occasions.
