From Million Greenback Itemizing to Zillow Gone Wild, I do know firsthand in regards to the rise of actual property content material. And its recognition continues to extend because of the demand from followers who can’t get sufficient, whether or not it’s fascinating content material round residence renovations or programming that takes an inside have a look at the high-stakes transactions actual property brokers navigate.
However why is actual property content material specifically on the rise, and what does this imply for entrepreneurs?
It’s no secret that actuality TV is standard amongst shoppers and dominates popular culture. It offers individuals the flexibility to attach with audiences on a private stage, offers escapism, and now—because of social and streaming platforms—entertains.
The content material boomed through the pandemic because of a mixture of traditionally low mortgage charges and elevated distant work flexibility. As individuals spent extra time at residence, many discovered themselves wanting a extra spacious and cozy residing atmosphere however lacked the assets they wanted to know how the shopping for and promoting course of works. Actual property content material helped fill this void in a approach that not solely entertained shoppers but in addition educated them.
Now, realtors are actuality TV and social stars, changing into influencers in their very own approach. Their authenticity, relatability and perceived accessibility makes them trusted figures within the eyes of their viewers.
When a actuality TV star endorses a services or products, it carries a way of non-public advice that resonates deeply with their followers. This affect stems from the connection viewers really feel with these stars, who share their lives, challenges and successes in a approach that scripted tv not often does. Consequently, shoppers usually tend to interact with manufacturers and make buying selections based mostly on the endorsements of actuality TV stars, believing of their real affinity for the merchandise they promote.
So how can a marketer work with somebody like me or different influencers within the house, whether or not realtors, mortgage brokers or every other DIY social star? To maximise the advantages of collaborating with this specific influencer, manufacturers ought to contemplate the next greatest practices.
Product placement
