Downtown Music has promoted Gareth Mellor to SVP, International Advertising and marketing & Communications.
UK-based Mellor will oversee the worldwide advertising and communication efforts throughout Downtown’s 4 core divisions: Publishing, Distribution, Artist & Label Companies and Royalties & Monetary Companies.
Downtown says that these divisions collectively serve over 5,000 enterprise purchasers and attain over 4 million creators & artists in 145 international locations.
Mellor will report on to Chief Industrial Officer of Downtown Music, DavidDriessen, and CEO of Downtown Music, Pieter van Rijn.
Mellor’s promotion follows the appointment of David Driessen to Chief Industrial Officer (CCO) of Downtown Music the place he oversees the group’s world business technique.
The announcement additionally follows Molly Neuman’sappointment as President of CD Child in June, after serving as Downtown’s CMO.
All three appointments comply with Downtown’s latest completion of its integration technique which merged CD Child’s operations into Downtown.
Previous to his promotion in 2023 to Vice President of International Advertising and marketing and Communications for Downtown, Mellor held the position of International Head of B2B Advertising and marketing for Downtown-company and distributor, FUGA, the place, after efficiently establishing FUGA’s world advertising presence, Mellor expanded the crew throughout Amsterdam, London, and New York.
Mellor has beforehand held senior roles as Head of UK & Eire for Imagine-owned DIY distributor TuneCore and UK & EU Advertising and marketing Director for Kobalt and AWAL.
Mellor not too long ago oversaw the launch of Downtown’s multi-channel, multi-year model marketing campaign, The Music Trade Lives Right here.
The marketing campaign options practically 100 artists and songwriters — together with John Lennon and Yoko Ono, Tori Amos, The Hives, and Yoss Bones — alongside interviews with over 50 purchasers in a dozen world areas and a number of languages.
Transferring ahead, Mellor will spearhead Downtown’s worldadvertising and communications technique, focusing, in keeping with Downtown, “on elevating the corporate’s place as a forerunner in modern expertise”.
“Every single day presents Downtown with a brand new alternative to construct a greater ecosystem for the creatives and companies who function inside it and I’m excited to proceed elevating their tales alongside our personal.”
Gareth Mellor, Downtown Music
Gareth Mellor, SVP, International Advertising and marketing & Communications, Downtown Music has mentioned: “Whether or not working with generational abilities like Peso Pluma or ANONHI, main the {industry} on Belief & Security initiatives or creating intently knit partnerships with the music firms of right now and tomorrow, Downtown has firmly established itself because the main voice for the unbiased music sector.
“Every single day presents Downtown with a brand new alternative to construct a greater ecosystem for the creatives and companies who function inside it and I’m excited to proceed elevating their tales alongside our personal.”
“Since initially becoming a member of FUGA in 2021, Gareth has been an integral a part of establishing FUGA’s model presence and consciousness.”
David Driessen, Downtown Music
David Driessen, Chief Enterprise Officer of Downtown Music added: “Since initially becoming a member of FUGA in 2021, Gareth has been an integral a part of establishing FUGA’s model presence and consciousness.
“With a robust understanding of worldwide advertising, he has continued to ship distinctive results-driven work at Downtown and I stay up for working alongside him in his new position as he continues to raise and place Downtown’s model within the world market.”
“Gareth and his efforts have proved that the Downtown story is in protected arms.”
Pieter van Rijn, Downtown Music
Pieter van Rijn, CEO of Downtown Music mentioned: ‘’It has been a pivotal 12 months for Downtown, from unifying our core providers throughout Publishing, Distribution, Artist & Label Companies and Royalties & Monetary Companies by means of to profitable industry-leading purchasers and main the cost in thrilling music markets as Certanejo in Brazil and Música Mexicana – our world model has by no means been extra thrilling.
“Gareth and his efforts have proved that the Downtown story is in protected arms.”Music Enterprise Worldwide
