Firebird Music Holdings has revealed its newest partnership.
The corporate says it has struck up a three way partnership with Los Angeles-based artist administration firm Hills Artists, which it says will give Hills “entry to know-how and monetary sources”.
The partnership with Hills Artists marks the newest for acquisitive Firebird, which was based in 2022 by former Ticketmaster CEO Nathan Hubbard and ex-KKR associate Nat Zilkha, with Raine Group as its lead investor.
Launched in 2018 by UK-born Rupert Lincoln, Hills Artist Administration’s roster consists of singer-songwriter Sasha Alex Sloan, Various/Rock act Grandson, Indie singer AidanBissett, and fast-rising pop act LANY, who can be performing their first stadium present in October.
Hills says that the artists it represents have collectively generated over 11 billion streams, carried out in 37 nations, offered greater than 1 million tickets, and headlined main festivals worldwide. Moreover, the corporate says that its writers have contributed to over 3 billion streams as key collaborators for celebrity artists.
Based on right this moment’s announcement, the partnership will present Hills with entry “to sources and alternatives to scale operations and propel their artists to new ranges of success”.
Firebird, which claims in its announcement right this moment (September 24) to be the “engine that powers over 1,000 artists worldwide”, has picked up stakes in a variety of music and music-adjacent firms over the previous couple of years.
In September 2022, MBW completely revealed that the US firm had acquired a minority stake in Coran Capshaw’s Crimson Mild Administration.
Two months later, we found that Firebird had purchased a important stake in UK-headquartered Transgressive Information.
Nat Zilkha advised Billboard on the time that though Firebird had struck some minority-equity transactions, “most of [the deals we have done] is purchase majority stakes”.
In June final 12 months, the Wall RoadJournal reported that the corporate had raised greater than $400 million from buyers together with Goldman Sachs, KKR and Pritzker Group.
“Rupert and the staff at Hills are a robust power within the business and have curated a formidable and various artist roster.”
Nat Zilkha, Firebird
“Rupert and the staff at Hills are a robust power within the business and have curated a formidable and various artist roster,” mentioned Nat Zilkha, Govt Chairman of Firebird.
“Collectively, we’re going to offer the size, experience, and affect wanted to create lengthy lasting, impactful, and extremely worthwhile careers for the whole roster.”
“Firebird has cultivated one thing actually distinctive, and we’re excited to take the following steps in our journey with them.”
Rupert Lincoln, Hills Artists
Rupert Lincoln, CEO of Hills Artists, added: “I based Hills Artists in 2018 with a singular mission: to empower distinctive creatives in each aspect of their leisure careers, with a relentless dedication to matching their drive for fulfillment.
“Because the business continues to evolve, with extra management and duty shifting to the artists themselves, we acknowledged the necessity for a associate who might present the sources, affect, and expansive attain crucial to realize our purchasers’ aspirations and unlock their full potential.”
Added Lincoln: “Our mission goes past merely supporting an artist’s core enterprise; it’s about deeply understanding and rising their audiences with the sharpest minds within the business.
“By leveraging cutting-edge knowledge science, rising entry to very important data, and mobilizing substantial monetary energy, we’re uniquely positioned to construct careers and transformative companies. Firebird has cultivated one thing actually distinctive, and we’re excited to take the following steps in our journey with them.”Music Enterprise Worldwide
