Twitter is a good platform to hitch conversations, share your ideas, and keep up-to-date with breaking information or trade traits.
And with a targeted technique, you may flip your model’s Twitter account right into a powerhouse for garnering leads and constructing an engaged group.
Able to discover ways to use Twitter for enterprise? Let’s get into it.
Why You Ought to Use Twitter for Enterprise
In contrast to different social platforms that are primarily targeted on video content material or lengthy type captions, Twitter encourages reactive Tweets and pictures.
With a 280 character restrict, your Tweets have to be brief and candy.
This makes it good for delivering firm bulletins, sharing weblog posts, offering well timed buyer assist, and a lot extra — all with a contact of character.
We now have grilled cheese now so you may cease burning yours and simply come right here.
— Dunkin’ (@dunkindonuts) April 7, 2021
Plus, with over 180M customers on the platform, there’s a serious alternative to succeed in new individuals and improve model consciousness.
In line with Twitter’s Letter to Shareholders, This fall of 2020 noticed a 27% improve in YOY (year-over-year) monetizable day by day lively utilization.
The takeaway? Twitter goes from power to power — so if you happen to’re not already lively on the platform, now might be a good time to begin.
Later’s Scheduling Device permits you to plan and schedule multimedia Twitter posts prematurely — get began now without cost!
How To Use Twitter for Enterprise
-
Develop a Twitter Technique
-
Audit Your Twitter Presence
-
Domesticate Your Twitter Voice
-
Have interaction, Have interaction, Have interaction
-
Plan Your Content material In Advance
-
Experiment with Twitter Areas
Tip #1: Develop a Twitter Technique
A complete social media technique is a serious key to success on any platform, and Twitter isn’t any totally different.
Begin by figuring out what you need to obtain along with your model’s Twitter account: do you need to drive visitors to your web site? Develop your group?
Subsequent, craft SMART (particular, measurable, achievable, related, and well timed) objectives. They could embody:
-
Rising engagement by 5% MOM (month-over-month)
-
Rising web site visitors by 25% YOY
-
Rising Twitter group by 15% YOY
It’s additionally a good suggestion to know who your target market is. Ask your self questions like: how outdated are they? The place do they stay? What are their pursuits?
Take NWSL crew Angel Metropolis FC. Their demographic consists of Spanish-speaking followers, and their pinned Tweet displays that:
Utilizing two languages lets new followers know that the soccer crew is inclusive and interesting — particularly to a big Spanish group within the US — and helps their overarching purpose of driving ticket gross sales.
TIP: As a part of your Twitter technique, intention to determine content material pillars to get readability on what you’ll be posting on the platform.
Tip #2: Audit Your Twitter Presence
Now that you just’ve brainstormed and decided your objectives, it’s time to audit your present presence on the platform. (Word: If you happen to’re beginning a model new account, skip to Tip #3!)
Use Twitter Analytics or a third-party device to investigate outdated Tweets. Take discover of what carried out effectively, and what didn’t – and take into consideration why which will have occurred.
Do they align along with your new Twitter objectives? If not, how are you going to pivot?
You can too use a third-party analytics device to be taught extra about your followers. Key metrics to notice could be:
-
Prime followers
-
Places
-
Age vary breakdown
-
Gender breakdown
-
Viewers pursuits
That is additionally a chance to audit who your model follows, and to refresh your profile image, bio, and canopy photograph.
TIP: Take a look at just a few companies in your trade. What are they doing on Twitter? Are they doing it effectively? How will you do what they do higher and with your personal voice?
Tip #3: Domesticate Your Twitter Voice
Creating a novel Twitter voice will set you aside out of your competitors, which is able to assist to extend model loyalty in the long term.
Is your model loud and energetic? Relaxed and soothing? Formal and newsworthy? Is your target market below the age of 30? Over the age of fifty? These questions will assist you decide not solely who you’re speaking to, however how you have to be speaking to them.
Cheese firm Velveeta has created a Twitter voice that completely aligns with their model. Their Twitter deal with alone (@EatLiquidGold) offers you a glimpse into their enjoyable persona on the platform.
WHAT’S THE FUNNIEST TWEET THAT YOU HAVE SEEN ON THIS SOSHELL MEDIA SITE YOU THINK ABOUT REGULARLY?
— Velveeta (@EatLiquidGold) April 7, 2021
Tweeting in all caps and utilizing pasta puns has develop into their signature and illustrates their quirky character.
One other instance is the UN Girls Twitter account. They regularly use emojis, hashtags, and exclamation factors to ship newsworthy Tweets whereas sustaining a pleasant voice.
Utilizing partaking visuals (photographs, movies, and GIFs) of their posts helps them break by means of the textual content muddle and stand out from the gang.
Wish to be taught extra about partaking your followers on Twitter? Take a look at Find out how to Get Extra Followers on Twitter.
Tip #4: Collect Priceless Buyer Insights
Along with all the nice model constructing you are able to do on Twitter, you may as well use the platform as a giant, world focus group to your model.
As a result of it’s a platform the place textual content is king, you’re capable of dig into what individuals are saying about sure merchandise and industries — making it a goldmine for well timed suggestions.
Twitter’s Discover web page offers you an inventory of trending subjects and hashtags in your area. Use this function to find conversations which might be vital to your group.
You can too seek for your organization’s identify or product to see what individuals are saying about it in real-time.
What you are promoting web page doesn’t even have to be tagged or talked about so that you can achieve these priceless insights — making it a brilliant priceless tactic.
Tip #5: Plan Your Content material in Advance
Content material calendars are a good way to plan the place and when your content material goes stay throughout all platforms.
By planning and scheduling Tweets prematurely, you may batch create content material and streamline your workflow — so you may win again priceless time into your schedule.
Plus, Later has tons of useful options to make the entire course of faster and simpler. With Saved Captions and Hashtag Strategies, staying lively on Twitter is a breeze.
Tip #6: Experiment with Twitter Areas
Voice advertising is a sizzling development — whether or not it’s Clubhouse, the rise of podcasts, or social platforms experimenting with audio options.
And Twitter has joined the get together with Twitter Areas, a brand new stay audio “room” presently in beta.
you may begin seeing some notifs if somebody you comply with begins an area or joins one. tell us what you suppose
— Areas (@TwitterSpaces) April 1, 2021
Areas may develop into a spot for entrepreneurs to community and place themselves as thought leaders inside their group, or a technique to promote their merchandise.
The takeaway? Experimenting with content material on Twitter may help you see what works and what doesn’t — whether or not it’s utilizing memes, Areas, or a brand new model voice.
Your social media technique might be particular to your model objectives, however with these six ideas, you’ll be one step nearer to utilizing Twitter successfully for your small business.
Able to degree up your technique and use Twitter for enterprise? With Later, you may plan and schedule all of your social media posts in a single place!
