Find out how to revolutionize your market segmentation with genAI

What if I instructed you probably the most highly effective use of generative AI isn’t content material creation, however quite, it’s strategic planning? 

I’ll show it to you on this sensible demonstration, the place I present you tips on how to leverage my favourite AI fashions (Claude, ChatGPT and Perplexity) to rework your method to market segmentation. 

Conventional segmentation approaches are restricted by particular person bias and time-consuming analysis. Through the use of AI strategically, we are able to transfer past primary demographic segmentation to uncover distinctive market alternatives that may in any other case be neglected.

On this walkthrough, I introduce an revolutionary “meta-prompting” methodology, the place one AI mannequin helps craft optimum prompts for others, making a extra complete and validated segmentation evaluation. 

Not like conventional strategies that may depend on a single advisor’s perspective or restricted market analysis, this AI-driven method offers a number of viewpoints concurrently. In different phrases, it’s like having a number of strategic consultants on the desk. 

This course of helps entrepreneurs forged a wider web in the course of the ideation section, guaranteeing no worthwhile segments are missed earlier than transferring into focusing on and positioning.

What makes this method notably worthwhile is its skill to not simply establish segments, however to foretell their potential profitability primarily based on present market tendencies. 

I’m going to point out you tips on how to iteratively refine segments, validate findings throughout a number of AI fashions, and mix AI insights with human experience and firm information. This creates a extra sturdy, environment friendly and forward-looking segmentation course of that may be particularly worthwhile when launching new merchandise or refreshing present market methods.

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Key takeaways

• You need to use a number of AI fashions to validate your segmentation findings and keep away from blind spots.
• Begin with “meta-prompting,” utilizing one AI mannequin to put in writing higher prompts for others.
• Look past demographics to uncover value-driven segments.
• Leverage AI’s predictive capabilities to judge phase profitability.
• Mix AI insights together with your business experience and firm information.
• Iterate and refine your segments by way of follow-up questions.
• Don’t overlook to carry your personal experience and response to the AI-generated insights.
• Think about using the professional variations of AI instruments for probably the most up-to-date and complete outcomes.

Dig deeper: Find out how to use ChatGPT to simulate martech instruments and advertising technique

See the prompts

First meta-prompt:

Please assist me write an preliminary immediate for ChatGPT and Perplexity that may assist me start the segmentation course of for my AI advertising consulting enterprise. The aim is to ideate on as many potential segments as attainable earlier than starting the focusing on or choice course of. Ask me any questions that may make it easier to present probably the most worthwhile output.

Claude’s response:

I’ll make it easier to craft an efficient immediate for segmentation ideation. First, let me ask a number of key questions to higher perceive what you are promoting context:

What particular varieties of AI consulting companies do you at present supply or plan to supply? (For instance: AI technique, implementation, coaching, particular AI purposes, and many others.)

This may assist us make sure the segmentation immediate generates related buyer teams that align together with your service capabilities.

Closing immediate for Perplexity, ChatGPT, and Claude:

I need assistance brainstorming potential market segments for an AI advertising consulting enterprise with the next parameters:

Providers: AI advertising technique, coaching, and consulting with experience in content material advertising and experiential advertising

Geographic focus: English-speaking purchasers in North America, UK, and Europe

Aim: Generate complete checklist of potential buyer segments earlier than analysis/choice

Please present an in depth checklist of potential segments contemplating the next dimensions:

• Firm traits (dimension, business, enterprise mannequin, and many others.).
• AI/Advertising and marketing maturity ranges.
• Particular advertising ache factors or objectives.
• Content material/experiential advertising wants.
• Shopping for conduct and decision-making processes.
• Finances/funding capability.

For every dimension, present each apparent and non-obvious phase prospects. Embrace rationale for why every phase could be worthwhile to think about.

After itemizing segments by dimension, counsel fascinating cross-segment combos that may reveal distinctive niches.

Comply with-up meta-prompt:

This immediate labored nice. Now I want a observe up immediate that may ask the LLM to foretell which recognized segments would be the most worthwhile primarily based upon AI tendencies during the last six months or so.

Closing meta-prompt:

Primarily based on the segments recognized in our earlier evaluation, consider which might probably be most worthwhile for an AI advertising consultancy centered on generative AI for content material advertising. Take into account current tendencies (previous 6 months) in:

Content material creation and technique wants:

• Which segments are dealing with the most important content material scaling challenges?
• Who has the best content material manufacturing prices?
• Which segments are most actively experimenting with AI content material instruments?

Finances and ROI components:

• Which segments have demonstrated willingness to spend money on AI content material options?
• The place is the hole between AI experience and content material wants best?
• Which segments have probably the most compelling ROI case for AI content material automation?

Aggressive dynamics:

• Which segments are underserved by present AI advertising consultants?
• The place is there rising demand however restricted professional assist?
• Which segments are actively searching for steerage on AI content material technique?

For every promising phase, please:

• Rank potential profitability (Excessive/Medium/Low)
• Determine key tendencies supporting the profitability evaluation
• Observe any time-sensitive alternatives or first-mover benefits
• Spotlight potential challenges or boundaries to serving this phase
• Prioritize segments the place current tendencies counsel each quick want and long-term development potential.

Would you want me to:

• Add particular generative AI instruments/capabilities to think about?
• Embrace different pattern dimensions?
• Deal with explicit points of content material advertising?

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