Finest foot ahead
The marketing campaign drops shortly after the promotion of Fila USA president Todd Klein to the newly created function of worldwide model president. Klein, a 30-year trade veteran with Reebok and Adidas stints in his previous, has added worldwide advertising and marketing to his listing of obligations.
In recent times, the model has inked numerous high-profile partnerships, together with Burger King (for sneakers and equipment in Brazil), Sprite and Grant Hill (for ‘90s throwback kicks) and Brooks Brothers (for tailor-made streetwear). The corporate additionally signed mannequin Hailey Bieber and South Korean actress Han Sohee to ambassador offers in late 2023.
“Bellissimo” joins a refrain of footwear advertising and marketing in 2024 as small upstarts acquire floor on struggling legacy manufacturers like Nike and Adidas. The marketing campaign will get an aggressive push through related TV, out of residence, paid social, publishing partnerships and activations, on-line video, programmatic and show advertisements, and influencer/creator collaborations.
