5 Takeaways From Social Media Week 2024
Right here’s a round-up of the most important themes, takeaways, and suggestions we discovered within the Large Apple:
#1: Speak Like A Human
A typical speaking level? Easy: “Speak like a human.”
Whereas it isn’t revelatory, it’s an vital reminder, particularly with the rise of AI-driven instruments.
And in the case of influencer advertising, customers wish to hear from actual individuals; it must really feel genuine.
One platform that’s leaning into storytelling (and content material creators) is LinkedIn.
In a session with DeAndre Brown, Melanie English, and Tameka Bazile, they explored the way it’s greater than a job web site: “Calling LinkedIn a job web site is like calling Amazon a bookstore. Folks wish to study and be impressed.”
Learn extra about LinkedInfluencers right here: LinkedIn Influencers: Who They Are & Easy methods to Turn into One
#2: Customers Need (Secure) Communities & Connection
In 2024, manufacturers and creators ought to think about placing extra emphasis on community-building — past conventional social media platforms.
In lots of periods and workshops, audio system mentioned constructing communities the place members can extra simply discuss to one another: utilizing channels like Slack, Substack, and Discord.
And in a dialog with Alphonzo Terrel, the co-founder and CEO of Spill, he shared that the subsequent wave of social platforms will prioritize consumer security by doubling down on stopping hate speech and misinformation.
#3: Social Media Supervisor Roles Are Evolving
Social media managers = future CMOs? Probably.
In a energetic dialogue with Peyton Dix, Rachel Karten, and Jayde Powell, they explored how the position has developed.
Between the three, they’ve every labored as consultants, strategists, content material creators, and social media managers for varied manufacturers.
One large takeaway? They assume social media managers are lastly turning into extra revered for his or her work:
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There are actually extra alternatives to develop of their careers.
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In-house content material creator roles are being created for particular platforms. Say goodbye to carrying the entire hats; and hi there to extra outlined roles. (Sidebar: salaries nonetheless have a solution to go).
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They’ll additionally create their very own positions, or department off on their very own — whether or not it’s freelancing or constructing a enterprise.
Dream large.
#4: Experiment, Pay attention, & Study
Duolingo’s World Head of Social Media, Katherine Chan, spoke concerning the significance of utilizing social listening to tell your technique — acknowledging their SuperBowl spot was impressed by UGC tweets.
However you must also take heed to suggestions, particularly when navigating a disaster.
The model discovered themselves in sizzling water after commenting on a video of Amber Heard’s testimonial, and have been known as out for making gentle of a delicate matter.
Whereas the remark was deleted and an apology made, Duolingo additionally labored with a advisor to find out requirements of apply for his or her social accounts.
Our group created a free information about disaster administration: Easy methods to Handle a Social Media Disaster
#5: Creators Are The Way forward for Media
Joe Gagliese, co-founder and co-CEO of Viral Nation believes “everybody will change into an influencer and creator.”
Nicely, all you do want is a cellphone — simply take a look at viral sensation Reesa Teesa, whose 50-part story took TikTok by storm earlier this yr.
However it’s greater than that. As Joe defined in his session: Social media’s remodeling each facet of the client journey.
We’re wanting up product suggestions on social, and turning to YouTube as an alternative of CNN.
So there you’ve got it: among the greatest takeaways we discovered at Social Media Week.
See you subsequent yr!
P.S. Megan Thee Stallion’s favourite platform is Pinterest.
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