Beneath its “Get Higher” platform, Lilly has launched adverts centered on particular illnesses which have tried to “redirect the dialog towards well being” throughout large marquee moments, per Polimeni.
For instance, in the course of the 2024 Academy Awards, Lilly aired its business “Huge Night time,” which hit again at those that misuse weight reduction medication for “self-importance.” The corporate manufactures the burden loss drug Zepbound.
Lilly and Wieden+Kennedy additionally championed well being in the course of the 2024 Paris Olympic Video games with an advert spotlighting athletes.
Following the Grammys, Polimeni mentioned Lilly will proceed to “creatively evolve the model” with Wieden+Kennedy, in addition to leverage its partnerships with influential figures similar to WNBA star Caitlin Clark.
Earlier this 12 months, Eli Lilly appointed R/GA to run its social media account and work on manufacturers together with Zepbound and Mounjaro.
