Manufacturers know social media is saturated with content material. So how do you navigate the problem of disrupting the feed?
The reply: Edutainment social media.
Mixing training with leisure is greater than a pattern—it’s a strong methodology that’s reshaping how companies join with their audiences and develop their model tales. The 2024 Social Media Content material Technique Report discovered 66% of social customers discover edutainment to be essentially the most partaking of all model content material, much more than skits, memes or serialized content material.
On this article, we’ll discover how one can create your individual edutainment content material and the most effective social media networks for these varieties of posts, utilizing knowledge from the report.
What’s edutainment content material?
Edutainment is a portmanteau of “training,” and “leisure.” Edutainment social media content material is designed to coach audiences whereas entertaining them. Edutainment content material can embody movies, podcasts, webinars, stay streams, video games and extra. This content material kind usually makes use of eye-catching photographs, tales and interactive or immersive components like audio or digital actuality (VR). It’s additionally a method companies can fight social media saturation—edutainment interrupts feed scrolling and makes your model memorable.
Why edutainment content material is the proper components for social
We discovered throughout all social networks, social media customers are searching for entertaining content material from manufacturers. If manufacturers steadiness highlighting their services with amusing content material, customers usually tend to purchase from them.
After we requested customers which platforms manufacturers ought to keep away from, the #1 reply was none. You should use edutainment social media content material on nearly each platform, so the chance is limitless. Take an intentional strategy to social media content material creation by tailoring your edutainment by community.
What are the most effective networks for edutainment content material?
Every community gives the chance to attach together with your viewers by way of edutainment content material. However let’s overview some stats you ought to be conscious of, by community.
Instagram is utilized by 84% of social media customers, essentially the most of all networks. The principle motive for scrolling on Instagram is to attach with family and friends and alleviate boredom. You should use this extensive attraction to include edutainment content material on Instagram. Static photographs and short-form movies beneath 15 seconds are inclined to carry out the most effective. Instagram can also be the highest social media channel for product discovery.
YouTube
Over three-quarters (78%) of all social customers have a YouTube profile. We discovered that leisure content material is the #1 factor social media customers need manufacturers to prioritize on YouTube, adopted by instructional product data.
Though short-form movies are standard throughout networks, long-form thrives on YouTube with
51% of customers saying they’re almost definitely to have interaction with manufacturers’ long-form movies. Nevertheless, YouTube Shorts shouldn’t be ignored as customers say 31-60 second movies are their second selection when consuming model content material.
TikTok
It’d be remiss to write down an article about edutainment social media content material and never embody TikTok. It’s greater than a social community—it’s an amalgamation of a search engine, tradition driver, information supply and on-line procuring platform. TikTok is a prime channel for information and product discovery, with 54% of customers partaking with branded content material at the least as soon as per day. By way of entertaining content material, they’re most curious about influencer partnerships and contests and giveaways.
Even LinkedIn, often known as “The Briefcase App,” (a time period coined by creator Jayde Powell) can present edutainment content material. The community’s person base consists of pros within the company workforce, making it an awesome place so that you can share instructional product data, buyer assist and group administration. Sharing instructional product data is the #1 factor social customers need from manufacturers on LinkedIn. And there’s a chance to face out by mixing leisure with the tutorial content material you share. Probably the most partaking content material sorts embody textual content posts, static photographs, short-form video and user-generated content material.
Threads
Threads is an rising platform that’s seen huge development since its launch in late 2024. Solely 15% of our survey respondents at the moment have a Threads profile, however they’re coming to the platform for edutainment. Entertaining content material and academic product data are the highest two gadgets social media customers wish to see from manufacturers on Threads.
Tips on how to create edutainment content material
The most effective edutainment social media content material captivates audiences and delivers useful data in a digestible manner. Listed here are actionable suggestions for creating compelling edutainment content material throughout networks.
Perceive Your Viewers
Earlier than diving straight into content material creation, contemplate who your viewers is and what they’re curious about. Conduct a social media audit to establish their ache factors, pursuits and most popular content material codecs. It will enable you tailor your edutainment content material to resonate together with your audience.
Discover ways for mixing training with amusement
Hanging the correct steadiness between studying and delight is simpler mentioned than accomplished. Incorporate the following tips that can assist you:
- Maintain it easy: Break down complicated subjects into digestible data by specializing in key factors. Use clear language so your message is simple to know. Incorporate language your viewers is aware of so the knowledge resonates.
- Use storytelling: Incorporate storytelling methods to attach with audiences on an emotional degree and make the knowledge extra memorable.
- Use visuals: Get artistic with visuals through the use of photographs, movies, animations, infographics and GIFs to make your content material extra visually interesting. Visuals may also cater to completely different studying types, making certain that everybody can perceive the knowledge.
- Use humor: Inject humor and relatable anecdotes into your content material if it is smart on your model. This may also help lighten the temper and make the tutorial materials extra approachable, serving to to keep up curiosity.
- Gamification: Evoke the enjoyable of video games by implementing gamification components like choose-your-own-adventure, factors, badges or leaderboards. These can inspire learners to have interaction extra deeply with the content material and supply a way of accomplishment.
Measure efficiency knowledge and iterate your technique
Creating efficient edutainment social media content material is an ongoing course of. Empower your creativity and decision-making by being data-driven. Use analytics instruments to observe engagement metrics akin to likes, shares, feedback and views. Monitoring the efficiency of your edutainment content material will allow you to make changes based mostly on the insights you discover. Evaluation will enable you perceive what works and what doesn’t, permitting you to enhance your technique over time.
3 examples of edutainment content material
Let’s discover three manufacturers who’ve nice examples of edutainment content material on social media.
Jackson’s Artwork Provides
Jackson’s Artwork Provides is a web-based retailer of wonderful artwork supplies in the UK. They lean closely on storytelling and complex visuals to showcase merchandise and elevate artists’ works. For instance, on Instagram one among their collection makes use of artwork historical past to inform the story behind particular colours. Under, Studio and Supplies Specialist Evie Hatch describes the creation of brat inexperienced and its connection to standard tradition.
Apple
Apple is understood for his or her fascinating adverts that incorporate easy, but efficient messaging. Within the YouTube video under, they anthropomorphize their new Mac mini. As an alternative of giving a product-heavy tagline from a narrator, we study in regards to the innovation from the Mac mini’s perspective. Utilizing a special point-of-view and personifying a product makes the video compelling and academic.
Atlassian
Atlassian supplies an awesome mannequin for B2B manufacturers who wish to faucet into edutainment social media content material by activating influencers and celebrities. The software program firm ran a marketing campaign with Zach Woods utilizing TikTok Adverts. The content material was launched on YouTube as properly. By collaborating with an influencer, the model incorporates humor whereas sharing key product messaging like “Jira initiatives are extremely customizable, which we’re usually happy with.”
Need extra inspiration for edutainment social media? Check out the manufacturers featured within the Submit Efficiency Report, a month-to-month collection the place we analyze social posts and campaigns inspiring us—plus we break down the enterprise affect so you may spark your individual scroll-stopping concepts, construct consciousness, nurture group and assist your backside line.
Edutainment social media captivates audiences
Utilizing edutainment on social media platforms is a strong solution to join with audiences and ship significant data. By seamlessly mixing training and leisure, you may construct your group whereas highlighting your product and providers, in the end creating elevated income. To study extra about edutainment and different client developments throughout networks, obtain The 2024 Social Media Content material Technique Report.
