You’ll be able to’t preserve a very good owl down: Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck in any case.
Duo was resurrected on the corporate’s social channels Monday, with posts that includes a video of an individual in a Duo masks and neon inexperienced go well with busting out of a coffin, a textual content overlay studying “legends by no means die,” and the caption, “Y’all actually assume I’d let a Cybertruck take me out?”
“Duo is formally again!” Duolingo mentioned in a press release shared with CNET. “After a world effort to revive him, our favourite inexperienced owl has returned—although how he got here again varies throughout totally different markets.
“We’re not achieved telling this story simply but—extra particulars on what actually occurred to Duo shall be revealed quickly.”
Duo’s dying was used as a morbid advertising device of kinds, with the firm’s web site urging guests to enroll in classes to assist “deliver Duo again earlier than it’s too late.”
The 5 international locations that earned probably the most expertise factors, which Duolingo awards to customers who apply a language by way of its platform, had been the U.S., Germany, Brazil, China, and India.
It’s not the primary model to kill, then resurrect its mascot: Nut maker Planters ran the same advertising stunt in 2020, killing off beloved mascot Mr. Peanut after which bringing him again as #BabyNut in a Tremendous Bowl LIV spot.
This yr’s Tremendous Bowl spurred Duo’s journey to the afterlife and his return, as Duolingo sided with halftime present star Kendrick Lamar and shared posts throughout Instagram, TikTok, and X poking enjoyable at Canadian hip-hop star Drake, Lamar’s rival.
