The DSM-firmenich PostNL crew have secured a brand new title sponsor for 2025 and revealed a brand new purple, crimson and orange jersey because of the funding from the modern on-line grocery store Picnic.
The crew will formally be often called Crew Picnic PostNL, with Iwan Spekenbrink managing the boys’s and girls’s WorldTour groups and their profitable growth programme. The brand new title partnership with Picnic will final for at the very least 4 years as the boys’s crew fights to retain WorldTour standing.
DSM-firmenich PostNL raced in a sky blue, orange and white equipment in 2024. The brand new race clothes is purple/darkish blue with the crew’s orange vertical stripe joined by the crimson of the Picnic brand. The race clothes is made by Nalini.
Picnic describes itself because the “trendy milkman – delivering groceries to hundreds of thousands of individuals throughout three international locations. And we’re one of many solely firms on the earth to do all of it by ourselves.”
The crew’s roster consists of sprinter Fabio Jakobsen, Classics veteran John Degenkolb, Romain Bardet, who will retire in the summertime and a lot of younger skills similar to Brits Max Poole and Oscar Onley.
Pfeiffer Georgi and Charlotte Kool lead the ladies’s crew with Marta Cavalli a brand new signing for 2025 as she returns from damage.
“The arrival of Picnic is extremely thrilling for a number of causes,” crew CEO Iwan Spekenbrink mentioned.
“Picnic’s key values – innovation, high quality and selling a wholesome way of life – are naturally very near ours.
“With Picnic becoming a member of us, we’ll additional strengthen the crew’s efficiency and contribute to a future the place we proceed to innovate and produce out the perfect in ourselves and in one another and so preserve progressing the crew as an entire.
“On the similar time, we’re motivated to affix Picnic of their journey to develop and broaden throughout Europe, with their present concentrate on France, Germany and The Netherlands. With Picnic and the good mixture of prestigious companions by our aspect, we’ll proceed to construct a sustainable and profitable crew.”
Picnic was created in 2015 and makes use of electrical autos to ship groceries from its automated warehouse, with out brick-and-mortar supermarkets. They expanded into Germany after which France in 2021. In 2023 the corporate’s turnover was 796 million Euro, small by grocery store requirements however nonetheless vital.
“Biking promotes well being and connection, simply as we do by delivering contemporary, wholesome merchandise daily. Like skilled cyclists, our workers courageous all climate circumstances and all the time attempt for the perfect outcomes,” Michiel Muller, co-founder of Picnic mentioned.
“This partnership demonstrates how innovation and teamwork drive success, whether or not you’re an expert bike owner or a part of our crew that packs and delivers groceries daily. Collectively, we intention for the perfect outcomes daily and look ahead to the moments we’ll expertise collectively.”
