The work additionally options adverts referencing Dove’s “Actual Magnificence” and “Magnificence By no means Will get Previous” campaigns. It builds on the corporate’s long-running “Self Esteem Undertaking,” an schooling initiative that has reached greater than 114 million younger individuals throughout 153 international locations since 2004.
As a part of this, the “Physique Assured Sport” program gives assets for fogeys, academics, mentors, and youngsters to assist younger ladies deal with physique and shallowness points as they change into ladies.
A rally to mark the launch of the journal will happen in New Orleans, LA and have Dove ambassadors, together with tennis legends Venus Williams and Billie-Jean King and Olympic lengthy soar gold medalist Tara Davis-Woodhall.
Stephen Cannella, editor-in-chief of Sports activities Illustrated, stated: “As a publication deeply dedicated to storytelling that showcases the facility and affect athletes in any respect ranges can have, Sports activities Illustrated is proud to companion with Dove, a model devoted to championing women and girls of all ages.”
