Alpecin-Deceuninck have unveiled a particular “Darkish Denim” package for the upcoming Tour de France, which all of their riders bar World Champion Mathieu van der Poel will put on all through the three weeks of racing.
The Dutchman will solely must swap out his rainbow bands for the brand new package in the course of the phases 7 and 21 time trials.
Whereas not as totally different as Visma-Lease a Bike’s particular Tour package from their regular commerce colors, the darker double-denim look has a objective, highlighting a media marketing campaign from one in all their title sponsors, shampoo model Alpecin.
An advert launched alongside the package exhibits Van der Poel in a race in opposition to time in racing, with crew co-managers Phillip and Cristoph Roodhooft representing “the combat in opposition to one of the vital seen indicators of ageing – gray hair”.
The jersey reveal comes at some point after the Belgian squad introduced their eight-man roster on Monday night, with the purpose of repeating Jasper Philipsen’s dash success from 2023 and chasing phases.
Van der Poel will journey simply his eighth race day of the season on stage 1 of the Tour de France after being confirmed as one in all Alpecin-Deceuninck’s “absolute leaders” alongside Milan-San Remo winner Philipsen.
His final race was at Liège-Bastogne-Liège the place he was third and closed out one other profitable Classics marketing campaign, taking the win at Paris-Roubaix, the Tour of Flanders and E3 Saxo Traditional.
The most recent race content material, interviews, options, critiques and professional shopping for guides, direct to your inbox!
The 2 Alpecin-Deceuninck stars will likely be joined by Gianni Vermeersch, Silvan Dillier, Robbe Ghys, Søren Kragh Andersen, Jonas Rickaert and under-23 highway World Champion Axel Laurance.
Philipsen was probably the most profitable quick man on the final version of the Tour as he took 4 phases and the inexperienced jersey, aided in his efforts by one of the best lead-out prepare and Van der Poel as final man.
Each he and Van der Poel have dedicated their long-term futures to the Roodhooft brothers ‘crew, extending till at the very least 2028, and collectively they make a formidable pair who will likely be eyeing up every of the six or seven dash alternatives on the Tour.
Van der Poel can even be using the Tour within the rainbow bands because the World Champion and his time on the Tour will primarily be used as the ultimate tune-up in direction of the Paris Olympics highway race, in an analogous strategy to how he constructed up his type earlier than Glasgow worlds in 2023.
He additionally introduced earlier in June that he wouldn’t be taking up the MTB occasion as initially deliberate, selecting solely to give attention to the highway race which takes place on August 3 in Paris.
Alpecin-Deceuninck 2024 Tour de France squad
- Mathieu van der Poel
- Jasper Philipsen
- Gianni Vermeersch
- Silvan Dillier
- Robbe Ghys
- Søren Kragh Andersen
- Jonas Rickaert
- Axel Laurance.
Get limitless entry to all of our protection of the Tour de France – together with journalists reporting, breaking information and evaluation on the bottom from each stage of the race because it occurs and extra. Discover out extra.
