Paris-headquartered music streaming service Deezer has teamed up with world sports activities streaming service DAZN in a multi-year joint distribution partnership.
In response to right this moment’s (August 14) announcement, beginning this yr in France, Deezer and DAZN will provide customers of each platforms entry to their respective music streaming experiences and premium sports activities content material.
Deezer customers can have entry to presents for premium entry to DAZN, and later within the yr, DAZN will provide its customers comparable entry to Deezer.
The partnership follows the current information that DAZN has acquired the unique rights to Ligue 1 soccer matches for the subsequent 5 seasons.
DAZN presents two tiers in France: Tremendous Sports activities for €19.99/month or €14.99/month with an annual installment plan, which supplies customers entry to content material together with one Ligue 1 match per day.
The Limitless tier, in the meantime, is priced at €39.99/month or €29.99/month with an annual installment plan and consists of entry to each Ligue 1 match.
An Particular person Premium Deezer subscription is priced at €11.99 per thirty days.
After this preliminary launch, Deezer and DAZN plan a worldwide enlargement, starting with Germany, Austria, and Switzerland.
Via the partnership, each firms additionally intend to collaborate via advertising initiatives and create co-branded sports activities and music experiences.
DAZN Group is majority-owned by Entry Industries, which can be the majority proprietor of Deezer. Entry Industries can be the majority proprietor of Warner Music Group.
Deezer’s consolidated revenues in the primary half of the yr (the six-month interval ending June 30, 2024), grew 14.6% YoY at fixed forex to EUR €267.9 million ($288.44 million).
Deezer stated that this progress displays “the profitable execution of the Group’s technique, pushed by the continuing enlargement of current partnerships (akin to RTL+, Mercado Libre) and the influence of a brand new sequence of value will increase within the Direct phase”.
In the meantime, the corporate’s complete subscriber base (throughout direct subs and subs gained by way of telco partnerships and so on.) reached 10.5 million on the finish of H1, a 13.7% YoY enhance.
“This can be a distinctive partnership and an thrilling new step in our collaboration with DAZN, as we be a part of forces to ship much more worth to followers on each platforms,” stated Ivana Kirkbride, Chief Industrial Officer, Deezer.
“This can be a distinctive partnership and an thrilling new step in our collaboration with DAZN, as we be a part of forces to ship much more worth to followers on each platforms.”
Ivana Kirkbride, Deezer
Added Kirkbride: “Music and sports activities each have the flexibility to attach individuals in outstanding methods, which makes this partnership a profitable idea. I’m certain our customers will leap on the alternative to get pleasure from Ligue 1 and different high tier sports activities on DAZN.
“France is simply step one, and we will’t wait to see what this partnership will convey as we join with DAZN’s customers and invite them to expertise music on Deezer. “
“It’s a transfer that offers us the chance to showcase the complete vary of our platform’s capabilities, the place followers can watch, play, purchase and share multi functional place.”
Alice Mascia, DAZN
Alice Mascia, DAZN DACH CEO and Group CMO, added: “DAZN is vastly excited to have turn out to be the house of Ligue 1 McDonald’s in France.
“It’s a transfer that offers us the chance to showcase the complete vary of our platform’s capabilities, the place followers can watch, play, purchase and share multi functional place.
“It additionally creates the circumstances for this particular collaboration with Deezer, which can show how the worlds of sport, music, media and leisure are coming ever nearer collectively, in addition to permitting the 2 firms to work on some revolutionary initiatives collectively: digitally and bodily. It’s an important idea, and one we will’t wait to develop and increase.”
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