NerdWallet
NerdWallet was easy, humorous, sensible and I walked away figuring out precisely that NerdWallet does. Humor was refined and it was nicely solid. I noticed that beluga throughout my varied feeds!
-Haley Hunter, founder and CCO, Occasion Land
In contrast to many adverts the place a celeb is featured solely to get a fame-halo on the model, NerdWallet allowed Kieren Culkin’s supply to take middle stage—and that stood out.
–Glen Scott, chief inventive officer, VML, Seattle
Dove
In a yr with a lot comedy that appeared off the mark, I cherished the intense message behind the newest iteration of Dove’s long-running marketing campaign. It’s a message primarily based on knowledge delivered with a easy piece of movie, nevertheless it hits you proper within the feels.
–Matt McCain, founder, Seattle-based company DNA&STONE
Squarespace
Squarespace all the time finds a solution to make a splash within the Tremendous Bowl, and this yr was no exception. With a terrific efficiency from Barry Keoghan, the industrial places the product entrance and middle in a hilariously intelligent method. From the second the primary laptop computer goes flying, it’s unimaginable to not benefit from the experience.
–André Toledo, chief inventive officer, David New York
Tubi
There’s oddity for oddity’s sake, after which there’s “Cowboy Head” by Tubi—an unforgettable advert that was equally mesmerizing and efficient. Good on Tubi for displaying us that easy, highly effective concepts can outperform lesser adverts that depend on celebrities to hold them.
–Mike Caguin, chief inventive officer at Betty, a Quad company
