Nike
Plenty of entertaining moments, however as a father of three ladies, I discovered myself sending them the extremely nicely written Nike spot. “You may’t win. So win.” What a strong line.
–Chris Turner, ECD, Ogilvy
This yr felt like the primary time advertisers lastly realized that solely half the folks watching the sport are male. There’s an entire untapped market known as ladies! There have been a number of spots that spoke on to us as if males weren’t even within the room. Nike did an unimaginable job of this. Sometimes, we see manufacturers making an attempt to “empower” us by making an attempt to provide us permission to be one thing or do one thing. And even higher, pretending to talk to us, however nonetheless speaking to the blokes within the room.
–Elaine Cox, ECD, Saatchi & Saatchi
In my view, Nike had the perfect spot of the evening. They used their platform to have a good time ladies in sports activities unapologetically. The message, the manufacturing, and the solid (shout out Doechii’s narration) was unimaginable.
–Kindra Meyer, govt inventive director, VERB
Coors Mild
For me, the Coors Mild sloths gained the evening (and the Monday after). It didn’t want a celeb or borrowed curiosity to ship the products. And I’m a sucker for catastrophe unfolding in slow-motion.
–Matt MacDonald, CCO, VCCP US
GoDaddy
I’m an enormous Walton Groggins fan, so I actually loved seeing him step into the limelight and get some love within the GoDaddy advert. Plus, truly launching a product as cool and foolish as Goggle-Glasses… Signal me up. I need a pair.
–Ryan Lehr, co-CCO, Deutsch
Google Pixel
After an extended election yr, escapism was the dominant theme in lots of the adverts final evening—a transparent reflection of the nationwide temper. However the spots that really stood out carried a way of hope, providing a cause to consider in one thing larger. For me, Google Pixel’s “Dream Job” took the gold, showcasing how AI can improve humanity somewhat than substitute it. By shifting the narrative from concern to inspiration, the spot reframed the dialog round Gemini’s potential, leaving us to resolve how we’ll harness its actual worth.
–Dusty Bennett, govt VP, inventive and govt producer, HangarFour Inventive
