One of the best a part of the Tremendous Bowl isn’t the wings, the nachos, the halftime present, and even the soccer itself—it’s speaking in regards to the commercials. Properly, promoting professionals suppose so, anyway.
The day after the Huge Sport, ADWEEK requested inventive leaders to weigh in on their favourite adverts. We share their picks beneath.
Budweiser
Budweiser’s Clydesdale foal actually moved me—the ignored horse discovering goal delivering that keg looks like a nod to Skolimowski’s ‘EO,’ the place a donkey’s journey reveals us uncooked emotion with out saying a phrase. Each tales show animals can inform deeply human tales.
–Shu Hung, CCO, AKQA
Hellmann’s
It’s a match made in film and mayo heaven. Beloved seeing Meg Ryan and Billy Crystal again collectively, and the tie to an ‘orgasmic’ sandwich, due to the addition of Hellmann’s, is sensible. Sydney Sweeney acquired the mosts well-known line, which was the proper shock.
-Sandy Greenberg, co-founder and CEO, Terri & Sandy
The adverts usually break down into three classes: those who do nicely inside the Tremendous Bowl format, those who break the format, like Coinbase or DoorDash final yr, and the invisible relaxation. This yr I believed there have been standouts within the first class, notably Hellmann’s, Liquid Demise, Stella Artois, and Espresso Mate. Humorous, good use of superstar and memorable. Within the second class, I believed Duracell was an attention-grabbing fake-out and definitely caught me. After which there have been a ton that fell into the lure of gratuitous superstar, manipulative use of emotion or simply not going far sufficient.
–Colin Selikow, chief inventive officer, DDB Chicago
Hims & Hers
Not a dig, however undoubtedly didn’t see this coming from Hims & Hers. Love the sudden, sharp, and completely timed swing at large pharma and our damaged meals system that fuels it. They did what few manufacturers have the center to do: consider in one thing that really issues to folks. Hope they keep it up.
–Mohamed Diaa, world ECD, Joan
