Sheridan has left that position and is now becoming a member of ADA, the impartial label and artist companies arm of Warner Music Group, as World Head of Commerce and Income.
In his new put up at ADA, Los Angeles-based Sheridan will oversee the corporate’s industrial relationships and technique. He experiences to ADA President Cat Kreidich.
Based on Warner/ADA, as a senior government on TikTok’s international music technique crew, Sheridan performed a “pivotal” position in creating the TikTok Charts function and securing TikTok’s partnership with Billboard, forming the TikTok Billboard Prime 50.
‘Add to Music App’ is the software that lets TikTok customers save songs they uncover by way of the app on streaming companies like Amazon Music, Spotify and Apple Music.
As reported yesterday (September 24), TikTok is shutting down its subscription music streaming platform TikTok Music to focus its sources on the ‘Add To Music App’ function.
For the earlier three and a half years, Sheridan led the North America TikTok music operations groups as TikTok’s first Head of Music Operations, chargeable for editorial, programming, partnerships and artist help.
Throughout his time on this place, he oversaw partnerships comparable to SiriusXM’s TikTok Radio, Rosalía Motomami TikTok LIVE, Camila Cabello x TikTok LIVE:Familia, and The Weeknd Expertise.
Previous to TikTok, he led operations and partnership groups at UnitedMasters, SoundCloud, The Orchard, and IODA.
“As we proceed to take ADA into the long run, his management can be instrumental in driving industrial success and producing new income alternatives for our companions.”
Cat Kreidich
Kreidich mentioned: “I’ve had the privilege of figuring out Corey for years, and he’s at all times stood out as a visionary chief with a capability to anticipate trade shifts and traits.
“His deep-seated ardour for indie music, mixed along with his distinctive digital and social expertise and influential relationships throughout labels, artists, and platforms, make him a useful drive on our crew.
“As we proceed to take ADA into the long run, his management can be instrumental in driving industrial success and producing new income alternatives for our companions.”
“I’m thrilled to be becoming a member of the all-star ADA management crew. They’ve a transparent imaginative and prescient and unmatched drive to strengthen what a distribution firm can supply.”
Corey Sheridan
Sheridan added: “I’m thrilled to be becoming a member of the all-star ADA management crew. They’ve a transparent imaginative and prescient and unmatched drive to strengthen what a distribution firm can supply.
“I’m grateful to Cat for entrusting me with this very important accountability and am excited to have the chance to unlock much more worth for the artists and labels we superserve.”
In a LinkedIn put up asserting his departure from TikTok, Sheridan wrote: “After 5 and a half unbelievable years, I’ve made the choice to maneuver on from TikTok. It’s been an incredible journey, crammed with innovation, creativity and culturally iconic moments that shifted the trendy music trade. I’m deeply pleased with the work the crew achieved collectively, from launching groundbreaking campaigns to connecting artists with thousands and thousands of followers by way of the facility of the TikTok platform.
“I need to thank my proficient colleagues and trade companions for his or her collaboration, help and inspiration. This expertise has been nothing in need of transformative, and I go away with a coronary heart filled with gratitude, numerous recollections and an extended checklist of accomplishments to replicate upon.”
In February, Paul Hourican, the previous World Head of Music Operations at TikTok, introduced that he was leaving the corporate.
Hourican’s affirmation got here on the identical day that TikTok’s Add To Music App function expanded into a further 163 international locations.Music Enterprise Worldwide
