Wednesday, November 13, 2024
HomeMarketingCondé Nast Names Elizabeth Herbst-Brady Its New CRO

Condé Nast Names Elizabeth Herbst-Brady Its New CRO


Legacy media firm Condé Nast—which homes iconic editorial titles together with The New Yorker, Vogue, and Self-importance Truthful—employed veteran media government Elizabeth Herbst-Brady as its new chief income officer, based on a spokesperson for the corporate.

Herbst-Brady will assume the position just lately vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left the corporate earlier this month. Herbst-Brady will formally start with the corporate on the finish of September.

“I’m thrilled and honored to affix this unbelievable group and to be a part of‬ Condé Nast’s thrilling future,” Herbst-Brady stated in a press release. “For many years, I’ve admired and have been an avid shopper of so most of the titles.‬‭ In the present day, there’s nowhere else I’d moderately be than on the epicenter of such iconic manufacturers that proceed to outline our tradition.”

As a part of the rent, Condé Nast will mix its industrial and shopper income divisions, which had beforehand existed as distinct operations. 

Drucker Mann led industrial income, and Glenn Eisen, performing world chief advertising officer and head of shopper income, led shopper. Going ahead, Herbst-Brady will oversee each strains of enterprise, with Eisen remaining as head of shopper however now reporting to Herbst-Brady.

Previous to becoming a member of Condé Nast, Herbst-Brady served as Yahoo’s CRO for 4 years, the place she oversaw all strains of enterprise and was the overall supervisor of its demand-side platform. Yahoo has been privately held by personal fairness agency Apollo World Administration since September 2021, however Axios reported that the corporate generated $8 billion in top-line income in 2022.

Herbst-Brady additionally beforehand held government roles at Snap, Viacom, Starcom Worldwide, Common Tv, and Fox. She has a bachelor of arts diploma from Harvard College.

The manager joins Condé Nast at a important juncture for the group, which underwent a protracted spherical of layoffs firstly of the 12 months. 

The privately held firm has reportedly grown income for the previous three years and is break-even commercially. Nonetheless, it has not offered monetary specifics since 2021, when it generated $2 billion in top-line income.

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