Music firm COLTURE has struck up a brand new partnership with Soulection CEO and Founder Joe Kay.
Based in 2018, COLTURE collaborates with famous person artists corresponding to Brent Faiyaz, main and unbiased document labels, and international media manufacturers together with Spotify, Apple, and Adidas.
COLTURE was co-founded by Ty Baisden, the long-time enterprise companion and supervisor of unbiased R&B star Brent Faiyaz.
‘Colture’ stands for ‘Can Our Leverage Educate Us Actual Fairness’, as outlined by Baisden on this interview as a part of MBW’s World’s Best Managers sequence in January 2023.
Joe Kay based Soulection, described as a “international collective” In 2011. It began as an unbiased radio present and now encompasses an unbiased label and reside occasion sequence, The Sound of Tomorrow, which has bought out venues and festivals throughout six continents.
Soulection additionally runs a two-hour weekly Soulection Radio broadcast on Apple Music 1 each Sunday.
The collective has been house to many artists and DJs together with Monte Booker, Sango, Tay Iwar, ESTA., Phabo, and JAEL.
Soulection has additionally served as an early endorser of artists like Brent Faiyaz, Snoh Aalegra, Bryson Tiller, Daniel Caesar, Smino, SiR, Thee Sacred Souls, Alex Isley, and extra.
The announcement kicks off with a sequence of New York-based occasions offered by COLTURE and Joe Kay.
“We share a typical objective in considering long run about development and scalability with out compromising any features of Soulection.”
Dom Prieto, Soulection
“We share a typical objective in considering long-term about development and scalability with out compromising any features of Soulection,” mentioned Soulection supervisor Dom Prieto.
“We’re a globally acknowledged motion of music lovers, ahead thinkers and creatives — making COLTURE the right partnership.”
Picture by: Tumi Adeleye
“COLTURE’s monitor document in scaling companies and their dedication to artist-friendly practices align completely with our values.”
Joe Kay
“Because the co-founder and CEO of Soulection, I’m excited to announce our new partnership with COLTURE. After 13 years of remaining unbiased and attaining many milestones with an ‘artist first’ strategy, this collaboration will elevate Soulection to new heights,” mentioned Soulection CEO and Founder Joe Kay.
“COLTURE’s monitor document in scaling companies and their dedication to artist-friendly practices align completely with our values. I’ve seen their dedication to creating artists firsthand and am significantly impressed by their various, inclusive crew and powerful illustration of girls.
“This partnership marks a pivotal shift for Soulection, myself and my enterprise companion Dom Prieto, and we stay up for showcasing the thrilling work forward.”
“The COLTURE crew has lengthy admired Joe Kay’s ardour, dedication and dedication to sustaining creative ethos.”
Paris “PK” Kirk, COLTURE
Paris “PK” Kirk, Head of Music Publishing and Life-style Advertising at COLTURE, mentioned: “Joe Kay and the Soulection crew are a subsequent era motion. Collectively we’re excited to companion with a model dedicated to advancing range and nurturing creativity with artists on the forefront of its imaginative and prescient.
“The COLTURE crew has lengthy admired Joe Kay’s ardour, dedication and dedication to sustaining creative ethos. We stay up for fostering this new partnership devoted to pushing boundaries and propelling the Joe Kay and Soulection model to new heights.”
