Coldplay have develop into the most recent artists to launch an interactive in-app expertise on TikTok to advertise their new album, MOON MUSiC (Parlophone).
TikTok says that the hub for the brand new album, launched at this time (October 4), will “have interaction followers throughout the globe, providing a singular, fan-centric initiative the place customers can discover content material from the band”.
Coldplay followers can even store for unique merch through the hub on TikTok Store (within the US solely) and “earn a Coldplay-themed profile body”.
Coldplay’s partnership with TikTok comes 5 months after the platform launched an in-app expertise for Taylor Swift’s album The Tortured Poets Division.
In June, the platform additionally launched an interactive Taylor Swift expertise celebrating ‘The Eras’ Tour.
Different current collaborations with celebrity artists on the platform embody the launch of a ‘Fan Highlight’ characteristic with Billie Eilish in Might.
TikTok additionally launched a devoted in-app expertise to advertise Submit Malone’s nation album, F-1 Trillion, in August, and in July it launched an in-app hub for BTS star Jimin to advertise his album MUSE.
To entry the brand new in-app expertise, TikTok customers can search ‘Coldplay’, ‘MOON MUSiC’ or work together with the video anchor featured alongside Coldplay’s (@coldplay) content material.
Followers can entry unique content material whereas finishing 4 “duties”, which embody utilizing the ‘Add to Music App’ characteristic so as to add Coldplay’s new single ‘ALL MY LOVE’ to the streaming app of their alternative, Liking and Commenting on Coldplay’s unique video and making a video utilizing the music to earn the Coldplay profile body.
TikTok says that Coldplay followers can even “take their engagement to a different planet” by tagging their movies that includes the brand new music with the ‘#MoonMusic’ hashtag for an opportunity at being featured within the official Fan Highlight carousel.
Coldplay have 6.4 million followers on TikTok. The platform notes that the band’s hits have sparked quite a few tendencies together with Yellow (3.3 million video creations) the place customers created “nostalgic and visually interesting montages, capturing dreamy and nostalgic vibes”.
One other pattern was sparked by Viva La Vida (2 million video creations), the place followers “showcase private transformations” and A Sky Filled with Stars (1.7 million video creations), which noticed TikTok customers “getting inventive with night time time sky scenes, conveying a way of marvel and appreciation for the universe,” in accordance with TikTok.
“As one of the vital influential and iconic bands to emerge from the UK, Coldplay has regularly pushed inventive boundaries with huge assist from the worldwide TikTok group.”
Alice Razack, TikTok
Alice Razack, Music Partnerships Supervisor at TikTok mentioned: “We’re delighted to associate with Coldplay to have fun the launch of their extremely anticipated album MOON MUSiC.
“As one of the vital influential and iconic bands to emerge from the UK, Coldplay has regularly pushed inventive boundaries with huge assist from the worldwide TikTok group.
“They proceed to encourage followers worldwide and we’re proud to assist them with this interactive expertise, providing a singular approach for his or her international fanbase to have interaction with their music and join with one another. We will’t wait to see the thrill and creativity this expertise will ignite on the platform.”Music Enterprise Worldwide
