In early October, I noticed a put up on X floating round with a flyer selling a Timothée Chalamet look-alike competitors. I believed it was an enormous previous gag to get some consideration. After wanting into it, I used to be stunned to see there have been over 900 confirmed attendees and articles from native information publishers concerning the occasion.
I instantly texted our CMO, Meridith Rojas, and mentioned, “This seems like prime social content material for us.” She replied straight away with a convincing “omg sure.”
And we have been off. The following day, my social workforce and I began brainstorming what we might do with this second.
Why crash a look-a-like competitors? Let me catch you up.
MCoBeauty is Australia’s main luxe for much less, cruelty-free magnificence model creating trend-focused make-up and sweetness options for $30 or much less. We’ve translated the mission of the model to quite a lot of our advertising and marketing touchpoints.
A technique we’ve performed that is to copy/dupe celebrities and appears. You may need seen our viral Sabrina Carpenter dupe put up on social final month. So, as soon as we noticed the Timothée Chalamet look-a-like competitors, we instantly knew it could match proper into our present technique.
Quick ahead to October 27, the day of the look-a-like competitors, and there we have been. We flew in our very personal Timotheé dupe Cramer Ekholm aka @CoffeeCramer, a creator on TikTok whose high touch upon his content material is “Timothée Chalamet dupe.”
We had no concept what to anticipate the day of. At this level, there have been over 2,000 RSVPs. Had been they going to point out up? Will anybody even care? The place is the true Timotheé?!
Properly, by simply being there, MCoBeauty and Cramer have been photographed in numerous photographs that have been circulating throughout social media that day and some days following. We landed a model point out on Selection, Vulture, and a high spot on the Pop Tradition Reddit. The content material we have been capable of seize on the occasion has generated a whole lot of hundreds of natural views.
