After dealing with a slowdown in development in 2022 and 2023, the promoting ecosystem has rebounded and is now on tempo to develop 7.8% in 2024 to a complete of $990 billion. Investments in occasions like Cannes Lions and Attainable, which cater to professionals within the promoting business, mirror long-term optimism in its continued development.
“The acquisition of Cannes Lions by Informa is a extremely constructive signal for the business,” mentioned Complicated chief government Aaron Levant. “The acquisition alerts that the promoting and advertising business is in fine condition with many platforms, publishers and companies additional investing within the occasion.”
