In 2011, the Brazilian put up workplace made a stamp with Olivetto’s identify printed alongside a picture, which he designed, of the Christ the Redeemer statue in Rio de Janeiro merged with the Roman Colosseum, a recognition of his Italian heritage. His work has impressed two songs by Brazilian singer Jorge Ben Jor.
“Nobody exterior the nation would ever be capable to grasp how huge he was in our popular culture,” Pereira added.
Placing Brazil on the map
Olivetto was so influential on Brazilian tradition that in 2002, he was kidnapped by a bunch of armed insurgents dressed as police and held in captivity for 2 months at a ransom of $10 million. He was rescued in a police raid.
“He had his finger on the heart beat of Brazilian popular culture. Nobody else has ever made so many manufacturers part of popular culture like Washington did,” stated Anselmo Ramos, cofounder and inventive chairman at GUT. “And that continues to be our business’s everlasting objective: to make manufacturers a part of the dialog on the bar, on the dinner desk, on the college cafeteria—in every single place.”
Many creatives credit score the worldwide success of Brazilians in promoting to Olivetto.
“Individuals at all times ask me why there are such a lot of Brazilian creatives doing effectively all over the world. My reply is easy: as a result of in Brazil, promoting is not only a career or a job. It’s a lifestyle, a calling. Dare to say, a ardour. As a result of my technology grew up watching the brilliance of Washington Olivetto every day,” stated Rafael Rizuto, chief inventive officer of Ogilvy North America.
“I imagine that legacy isn’t about what you’ve gotten achieved—it’s how folks speak about you,” Rizuto continued. “Seeing the outpouring messages of affection and the way he touched the lives of so a lot of my friends, it’s a testomony of the person he was. Descanse em Paz, legend.”
