BMG has employed Celine Joshua to Government Vice President, World Advertising.
Primarily based in Los Angeles and reporting to BMG CEO Thomas Coesfeld, Joshua will oversee the corporate’s advertising technique and operations throughout its 20 places of work worldwide, with divisional duty for the Digital Advertising, Content material, Client Insights & Analytics, and Advertising Operations groups.
Joshua was most not too long ago EVP of Industrial Innovation & Artist Technique at Common Music Group, having joined UMG in 2018.
At UMG, she launched her personal three way partnership imprint, 10.22pm, described as “a next-gen Web3 label”. A flagship mission at 10.22pm was the launch of KINGSHIP, consisting of 4 NFT characters from the Bored Ape Yacht Membership.
Joshua additionally labored with artists at Common corresponding to Taylor Swift, Queen, Sam Smith, Elton John, Snoop Canine, The Weeknd, Shawn Mendes, Yungblud, and ABBA.
BMG mentioned in a press launch at the moment (August 26) that Joshua’s newly-created place would complement the agency’s latest organizational restructurings of its US Frontline Recorded Music and World Catalog companies.
Thomas Coesfeld mentioned: “These latest modifications additional improve our means to ship top-tier service to our artists and songwriters on a world scale, and we’re excited to have Celine on the helm of our advertising crew. Her sharp digital acumen and creative instincts shall be invaluable in figuring out modern business alternatives for our artists, songwriters and music catalog.”
Joshua mentioned, “I’m honored to hitch BMG at such a pivotal time within the music trade and to work throughout BMG’s artist roster to create thrilling methods for them to attach with followers around the globe. I’m grateful to Thomas for this chance and I’m wanting ahead to working with the BMG crew.”
Joshua started her profession within the music trade at Warner Music Group within the IT division earlier than transitioning to a world e-commerce place on the firm’s catalog division, Rhino Leisure.
She then joined Disney Music as Head of Digital, working throughout Hollywood Data, Walt Disney Data and the corporate’s movie studios and shopper merchandise division, driving campaigns for Selena Gomez, Demi Lovato and The Avengers franchise, amongst others.
Joshua later joined Sony Music Leisure as Senior Vice President, managing digital gross sales throughout the corporate’s labels. She later transitioned to Epic Data, the place she oversaw all aspects of commerce and technique for a number of outstanding artists and social influencers together with 21 Savage, Future, Travis Scott, DJ Khaled, Fifth Concord, Yo Gotti, and Camila Cabello.
Joshua holds an MBA from the College of Southern California’s Marshall College of Enterprise.Music Enterprise Worldwide
