Beyoncé Launches Whisky Named After Her Nice-Grandfather

The BeyHive is buzzing with the information of Beyoncé’s new spirits model.

On Aug. 20, the “Cowboy Carter” singer, 42, introduced her enterprise into the liquor business with SirDavis Whisky. 

The 32-time Grammy Award winner, who’s a Japanese whisky lover, labored alongside Moët Hennessy for “years” to create the American whisky, which pays homage her dwelling state of Texas and her household, per a press launch.

“I’ve at all times been drawn to the facility and confidence I really feel when consuming high quality whisky and needed to ask extra individuals to expertise that feeling,” the “Freedom” singer mentioned in an announcement.

The model’s identify is in honor of her great-grandfather, Davis Hogue, who was a farmer and moonshiner within the South. Per the discharge, Hogue “stashed whisky bottles within the empty knots of cedar timber” throughout Prohibition for his family and friends to seek out.

“Once I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a method for me to pay homage to him, uniting us via a brand new shared legacy,” Beyoncé mentioned.

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The singer, who has launched lyrics all through the years mentioning Hennessy, continued, “In partnering with Moët Hennessy, we now have crafted a scrumptious American whisky that respects custom but in addition empowers individuals to expertise one thing new and distinctive within the class. You may style it higher than I may ever let you know — welcome, SirDavis.”

The Texan ties don’t cease with the spirit’s identify. The bottle, which is designed with ribbed glass so gentle bounces off the liquor, has a medallion emblem within the center; the bronze-colored horse is supposed to symbolize energy and Texas. Plus, it is blended and bottled in Texas.

Utilizing oak barrels and sherry casks for its ageing course of, the product is damaged right down to 51% rye and 49% malted barley. The result’s a texture harking back to Japanese and Scotch whiskies with the deep taste of American rye. In accordance with the discharge, it has notes of heat spices like clove, cinnamon and ginger, with zesty orange flavors and a clean honey end.

SirDavis is already accepting prestigious accolades. It was anonymously submitted to spirit competitions and got here out on high as Greatest In Class for American Whiskey from the 2023 SIP Awards, per the discharge.

Out there for preorder on SirDavis.com, SirDavis ($89) will hit retailers nationwide beginning in September.