NBC Information’ At present has formally accomplished a hat trick, celebrating three steady weeks because the No. 1 morning present in whole viewers and the advertiser-coveted Adults 25-54 demo. It’s the present’s longest reign on the prime of each measured classes since March 2020.
That achievement is all of the extra spectacular contemplating that few vital information occasions occurred the week of Nov. 11. Nevertheless, At present did reveal a altering of the guard on Thursday, Nov. 14, with Craig Melvin formally named as Hoda Kotb’s alternative beginning in January 2025
It ought to be famous that ABC Information’ Good Morning America remained inside hanging distance of At present as solely 28,000 whole viewers separated the 2 rivals. Moreover—very like the night newscasts— all three-morning exhibits suffered a viewership drain. At present and CBS Information’ CBS Mornings suffered double-digit declines amongst A25-54 viewers and all three exhibits dropped in whole viewers.
NOTE: GMA was retitled on Monday (11/11/24) to GMA-ABC. This retitled telecast is excluded from the weekly and season averages. ABC Information’ weekly averages are based mostly on 4 days (Tuesday to Friday).
In line with live-plus-same-day knowledge from Nielsen, GMA averaged 2.654 million whole viewers and 467,000 A25-54 viewers for respective declines of -5% and -8% in comparison with the earlier week. Taking a look at its efficiency alongside the identical week in 2023 (the week of Nov. 13), GMA was down -14% in whole viewers and -23% within the demo.
At present surpassed GMA with 2.682 million whole viewers and 676,000 A25-54 viewers, however noticed week-to-week declines of -8% within the former class and -12% within the latter. Yr-to-year, At present was down by -3% in whole viewers and stayed flat within the demo.
CBS Mornings rounded out the trio with 2.070 million whole viewers and 414,000 A25-54 viewers. (Notable: It completed behind GMA by solely 53,000 viewers within the demo.) That interprets to respective drops of -6% and -13% in comparison with the prior week. In comparison with 2023, CBS Mornings was down -8% in each whole viewers and the demo.
| ABC | NBC | CBS | |
| • Whole Viewers: | 2,654,000 | 2,682,000 | 2,070,000 |
| • A25-54: | 467,000 | 676,000 | 414,000 |
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Stay + SD Present Week (w/o 11/11/24), Earlier Week (w/o 11/4/24) and Yr-In the past Week (w/o 11/6/23). Most Present Information Stream: 2024-2025 Season (9/23-11/17/24) and 2023-2024 Season (9/25-11/19/23). Starting 8/31/20, nationwide rankings additionally embrace Out of Dwelling (OOH) viewing. Averages based mostly on common telecasts.
