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At all times Up-to-Date Information to Social Media Video Specs 2025 [Facebook, Instagram, TikTok and more]


Abstract

  • The information gives detailed video specs for Fb, Instagram, TikTok, Twitter, YouTube, LinkedIn, Pinterest and Snapchat.
  • Discover info on video resolutions, side ratios, file sizes, codecs and lengths for several types of video content material and video adverts.
  • Additionally discover spec necessities for various video codecs comparable to in-feed movies, Tales and Reels.
  • Word: These specs are native to the platforms until particularly famous as Sprout-specific.

Final Up to date: January 31, 2025

Staying related and capturing your viewers’s consideration is a continuing problem for entrepreneurs. And now that manufacturers depend on video content material greater than ever, it’s crucial to make use of the right social media video specs and promoting video sizes.

To simplify entrepreneurs’ efforts, we created an entire information of each single social media video spec and promoting video dimension.

Earlier than we begin, listed below are some further assets that maintain the data in a single place:

Social Media Video Specs & Advert Sizes By Community

We’ve gathered information on every social community’s particular video sizes and specs. Merely click on the hyperlinks under to leap to your required community:

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Fb Video Specs

Fb video is consumed at increased charges annually, so it’s no surprise why so many entrepreneurs seek for the right Fb video specs.

There are just so many varieties of movies you may share on Fb and the platform updates its design ceaselessly. Every video format has completely different dimensions and specs, which may make it complicated to know whether or not or not you’re importing the right format for natural or paid posts. Observe the specs under to optimize your posts.

In-Feed Shared Submit Video (Panorama & Portrait)

illustration showing the placement of a Facebook in-feed video

The commonest sort of video on Fb comes from shared posts. Any such video lives in your Fb Feed, and might be shared by manufacturers or your mates. Whereas it’s not as straightforward to get natural attain on Fb, it’s nonetheless a viable option to share video.

You may select between two video orientations: Panorama and Portrait. Right here’s a have a look at the video specs for each.

Video Tips

  • Decision: 1280×720, 720×1280
  • Minimal width: 1200 pixels
  • Facet ratio: 16:9, 9:16
  • Max file dimension: 10GB
  • Advisable video codecs: MP4, MOV
  • Video size: 1 second to 240 minutes
  • Bitrate: 256kbps
  • Body charge: 30fps

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 3GB max in Sprout
  • Video size: 45 minutes max, if importing in Sprout
  • Supported file sorts: MP4, MOV, AVI

Fb Reels

illustration showing the placement of an Facebook Reel video

The comfort of cross-posting your Instagram Reels to Fb expands the attain of your movies. This format seems organically in feeds however typically will get precedence on Fb feeds.

Video Tips

  • Decision: 1080p
  • Facet ratio: 9:16
  • Max file dimension: No file dimension restrict
  • Advisable video codecs: MP4
  • Video size: 3 seconds to 90 seconds
  • Body charge: 24fps – 60fps

Sprout Tips

  • Identical as above, besides:
  • Video size: 60 seconds max
  • Supported file sorts: MP4, MOV, AVI
  • Body charge: 30fps really useful in Sprout

Fb Tales

illustration showing the view of a Facebook Story

Just like Instagram Tales, you may publish Fb Tales to increase the attain of your posts. Customers who could not observe you on Instagram will have the ability to view and work together together with your Tales.

Video Tips

  • Decision: 1080p
  • Minimal width: 500 pixels
  • Facet ratio: 9:16 and 4:5 to 1.91:1
  • Max file dimension: 4GB
  • Advisable video codecs: MP4 or MOV
  • Video size: 1 second to 60 seconds

Fb Video Advert Specs

There are greater than 10 million advertisers now on Fb and having the correct specs in your adverts might be tough. Every sort of Fb video advert is completely different, so let’s break down the specs for every sort of video you may produce.

In-Feed Video Adverts

illustration showing the placement of a Facebook in-feed video ad

These Fb video adverts are the sponsored equal of in-feed posts, they usually observe comparable pointers to in-feed video posts.

Video pointers

  • Decision: 1080×1080 minimal
  • Minimal width: 120 pixels
  • Minimal height: 120 pixels
  • Facet ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV or GIF
  • Video size: 1 seconds to 240 minutes
  • Body charge: 30fps

Character limits

  • Main textual content: 125 characters
  • Headline: 27 characters
  • Description: 27 characters

Carousel Video Adverts

illustration showing the placement of a Facebook carousel video.

Fb Carousel Video adverts permit manufacturers to showcase a number of movies (or photographs) and a touchdown web page hyperlink inside a consumer’s Fb feed. It has grown in reputation as a result of its distinctive scrolling function permits customers to see extra content material earlier than clicking. In truth, Digiday estimated Carousel Adverts to be 10x more practical than customary social media adverts.

Video Tips

  • Decision: 1080×1080 minimal
  • Facet ratio: 1:1
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV or GIF
  • Video size: 1 seconds to 240 minutes
  • Body charge: 30fps

Character limits

  • Main textual content: 125 characters
  • Headline: 32 characters
  • Description: 18 characters
  • Touchdown Web page URL: Required

Assortment Video Adverts (Cell)

illustration showing the placement of a Facebook video ads collection.

The Fb Assortment adverts showcase a number of photographs and a major video above it. That is good for displaying a number of merchandise (or varied colours of a single product) plus a video. The advert sort has been fashionable to date with retailers and clothes corporations as an instantaneous storefront or lookbook.

Video Tips

  • Decision: 1080×1080 minimal
  • Facet ratio: 1:1
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV or GIF
  • Video size: 1 seconds to 240 minutes
  • Body charge: 30fps

Character Limits

  • Main textual content: 125 characters
  • Headline max: 40 characters
  • Touchdown Web page URL: Required

On the spot Expertise Video Adverts

illustration showing the placement of a Facebook Instant Experience video ad.

Fb On the spot Expertise adverts open up a full-screen expertise after the primary click on, which might be additional custom-made with quite a lot of interactive options. This may embody a number of video experiences, together with options to auto-play on loop.

Video Tips

  • Minimal width: 720 pixels
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV
  • Video size: As much as 2 minutes
  • Body charge: 30fps

Slideshow Video Advert

illustration showing the placement of a Facebook slideshow video ad.

Fb’s Slideshow movies had been constructed for advertisers wanting to succeed in audiences with slower web connections. As an alternative of an everyday video, slideshows are simply that–a slideshow of photographs or video in an advert show.

Video Tips

  • Decision: 1080×1080
  • Facet ratio: 16:9 or 1:1
  • Advisable video codecs: MP4 or MPV
  • Slideshow period size: 15 seconds

Fb Tales Adverts

illustration showing the placement of a Facebook Story video ad

Fb added the Tales function – picture or quick video posts which can be solely obtainable for twenty-four hours. Along with user-generated natural posts, Tales adverts can be found to run between units of posted Tales. Whereas most customers might be sharing rapid and natural updates from their telephone’s digicam, the rules for this format are comparable for each paid and natural advert posts.

Video Tips

  • Decision: 1080×1080
  • Minimal width: 500 pixels
  • Facet ratio: 9:16
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MPV and GIF
  • Video size: 1 second to 2 minutes
  • Body charge: 30fps

Character Limits

  • Main textual content: 125 characters
  • Headline: 40 characters

For extra info on the video specs for Fb, go to the Fb Assist Heart.

Instagram Video Specs

Instagram launched video capabilities in 2013 and shortly noticed sufficient success to start out promoting on the platform in 2015. Since then, video solely continues to develop as a fascinating social format. For sure, Instagram movies are completely well worth the funding.

Carousel Video

illustration showing the placement of an Instagram carousel video.

Since 2015, Instagram crafted its video codecs to permit three completely different kinds: panorama, sq. and vertical. Nonetheless, just like the app, Instagram and the way video is introduced has evolve. Gone are the times of IGTV and Instagram Video. Video might be natively included as a publish or carousel publish, or they are often uploaded as Reels, however extra on Reels later.

Video Tips

  • Decision: 1080×1080, 1080×1350
  • Facet ratio: 9:16
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV
  • Video size: 3 seconds to 60 minutes
  • Body charge: 23-60 fps

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 100MB in Sprout
  • Video size: 60 seconds max

Instagram Reels

illustration showing the placement of an Instagram Reel video

Launched in 2020, Instagram Reels are another choice in your video technique on Instagram. These short-form, simply digestible movies have gotten the popular sort of content material in Instagram feeds.

Thankfully for social content material creators trying to simply generate numerous content material for Instagram, many of the video specs for Instagram Reels are pretty just like different codecs on the platform.

As Instagram has began so as to add separate tabs for various content material sorts, thumbnails might be cropped in another way on every view. If the viewer is on the primary tab that has all content material sorts, the thumbnail might be cropped to the normal sq. publish dimension of 4:5–middle your topics and plan to keep away from undesirable vertical cropping.

Video Tips:

  • Decision: 720p minimal
  • Body charge: 30 fps minimal
  • Facet ratio: 1.91:1 and 9:16 really useful
  • Max file dimension: 4GB max
  • Advisable video codecs: MP4 or MOV
  • Video size: 3 seconds to fifteen minutes
    • Recording in-app is restricted to 90 seconds; customers can add movies as much as quarter-hour

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 1GB in Sprout
  • Max bitrate: 5 Mbps
  • Video size: 60 seconds max

Cowl Picture Dimension:

  • Dimension: 420p x 654p
  • Feed side ratio: 4:5

Instagram Tales

illustration showing the placement of an Instagram Story video.

Instagram Tales are short-form movies that show for 24-hours in your profile. Followers and customers can entry your Tales instantly out of your profile; followers have the luxurious of accessing your Tales instantly from their feed, the place Tales for accounts they observe show instantly on the high of their display screen.

Video Tips

  • Decision: 1080×1080
  • Minimal width: 500 pixels
  • Facet ratio: 9:16
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV or GIF
  • Video size: 1 second to 60 seconds
  • Body charge: 23-60 fps

Character Limits

  • Main textual content: 125 characters

Think about leaving roughly 250 pixels of the highest of the video free from textual content to keep away from protecting them with the profile icon.

Instagram Video Advert Specs

Instagram’s promoting income has considerably elevated during the last 12 months. In truth, Instagram reportedly earned $43.2 billion in advert income in 2022. The push for Instagram promoting is actual and entrepreneurs need to be able to take benefit with partaking movies.

Carousel Video Advert

illustration showing the placement of an Instagram carousel video ad

Very like Fb’s Carousel Adverts, Instagram presents an identical function. Carousel adverts permit customers to see extra of a product or function than a single picture or video. With Instagram, your carousel video adverts can have 2-10 playing cards with a full-width name to motion under the advert.

Video Tips

  • Decision: 1080×1080
  • Facet ratio: 1:1
  • Max file dimension: 4GB (video) 30MB (picture)
  • Advisable video codecs: MP4, MOV or GIF
  • Video size: 1 second to 2 minutes
  • Variety of Carousel playing cards: 2 (minimal) to 10 (most)
  • Body charge: 23-60 fps

Instagram Tales Adverts

illustration showing the placement of an Instagram Stories ad

It didn’t take lengthy for Instagram Tales to function adverts inside customers’ story feeds. Manufacturers can seamlessly combine their video content material between different Instagram customers’ Tales.

Video Tips

  • Decision: 1080×1080
  • Minimal width: 500 pixels
  • Facet ratio: 9:16
  • Max file dimension: 4GB
  • Advisable video codecs: MP4, MOV or GIF
  • Video size: 1 second to 60 minutes
  • Body charge: 23-60 fps

Character Limits

  • Main textual content: 125 characters

Think about leaving roughly 250 pixels of the highest of the video free from textual content to keep away from protecting them with the profile icon

If you happen to’re searching for additional info together with photographs, take a look at our full information to all of the Instagram advert sizes.

For extra info on the video specs for Instagram, go to the Fb Assist Heart.

Discover extra details about Sprout-supported information and sizes in our Assist Heart.

TikTok Video Specs

TikTok has shortly gained consideration within the social area. Thankfully, TikTok’s deal with straightforward to create and share movies means it’s not laborious to start out producing video content material for the platform, and there are many tendencies to encourage TikTok content material creation.

TikTok In-Feed Movies

illustration showing the placement of a TikTok in-feed video.

TikTok movies are all in regards to the ease of creation, modifying and sharing, so it is sensible that specs are roughly oriented round typical cell phone dimensions. One key trait to bear in mind if you happen to’re attempting to repurpose video content material throughout platforms is that movies uploaded from one other file supply, moderately than recorded on the app, might be longer than 60 seconds.

Video Tips

  • Decision: 1080×1920
  • Facet ratio: 9:16
  • Max file dimension: 72MB (Android customers) and 278.6MB (iOS customers)
  • Advisable video codecs: MP4 or MOV
  • Video size: As much as 3 minutes recorded in-app or 10 minutes when uploaded from one other supply
  • Body charge: 23-60fps

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 1GB max in Sprout
  • Video size: 10 minutes max, if importing in Sprout
  • Supported file sorts: MP4, MOV, WEBM

TikTok Feed Adverts

illustration showing the placement of a TikTok in-feed video ad.

TikTok adverts are a quickly evolving alternative for manufacturers. The in-feed choice for paid TikTok content material is pretty just like the formatting for present natural content material. To fine-tune paid content material for the perfect efficiency, remember to seek the advice of TikTok’s enterprise middle for the newest ideas.

Video Tips

  • Decision: 540×960, 640×640 or 960×540
  • Facet ratio: 9:16, 1:1 or 16:9
  • Max file dimension: As much as 500MB
  • Advisable video codecs: MP4, MOV, MPEG, 3PG or AVI
  • Video size: 5 seconds to 60 seconds
  • Bitrate: 516 kbps minimal
  • Body charge: 23-60fps

Character Limits

  • Advert description: 1-100 Latin alphabet letters and 1-50 Asian characters

Twitter Video Specs

X (previously Twitter) is a well-liked area to share and work together with completely different social media movies. For entrepreneurs, it’s all about protecting a consumer’s consideration with enthralling and click-worthy video content material. Within the sports activities and leisure trade, Twitter is usually the go-to for sharing video content material, so it’s crucial to study the right Twitter video specs.

Twitter Panorama & Portrait Movies

illustration showing the placement of a Twitter in-feed video.

Twitter gives two codecs of in-feed video content material to share together with your followers: panorama and portrait. These particular codecs are solely obtainable for importing video on to Twitter, moderately than sharing YouTube or different hyperlinks.

Video Tips

  • Decision: 1280×720 (panorama), 720×1280 (portrait), 720×720 (sq.)
  • Facet ratio: 16:9 (panorama or portrait), 1:1 (sq.)
  • Max file dimension: 512MB*
  • Video size: 0.5 seconds to 140 seconds*
  • Body charge: 30fps or 60fps

*Twitter Professional Media customers can add information as much as 1GB and movies as much as 10 minutes.

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 512MB max in Sprout
  • Video size: 140 seconds max, if importing in Sprout
  • Supported file sorts: MP4, MOV

Character Limits

  • Most depend: 280 characters.

Twitter Movies Advert Specs

illustration showing the placement of a Twitter in-feed video ad.

Seeking to promote your video by paid adverts on Twitter? Fortunately, you should utilize the identical precise codecs from Twitter natural movies. Persist with the identical specs for each natural and paid video to make sure most visibility.

Video Tips

  • Decision: 1280×720 (panorama), 720×1280 (portrait), 720×720 (sq.)
  • Facet ratio: 16:9 (panorama or portrait), 1:1 (sq.)
  • Max file dimension: 512MB
  • Video size: 0.5 seconds to 140 seconds
  • Body charge: 30fps or 60fps

Character Limits

  • Most depend: 280 characters.

For extra info on the video specs for Twitter, go to the Twitter Assist Heart.

YouTube Video Specs

Because the second-largest search engine behind Google, YouTube is a vital community for video content material. For entrepreneurs, YouTube is a good area to advertise, educate and share video content material round your model.

As YouTube continues to develop as a vacation spot for video content material, it hosts all the pieces from short-form promotional movies to full-length films and TV. This implies customers are streaming content material on all types of gadgets, which may have completely different ranges of zoom or overscan.

Whereas there’s no laborious and quick guidelines from the platform on the right way to strategy the video modifying idea of “title secure” areas the place textual content like titles and subtitles aren’t lower off, you do wish to keep away from putting most of these visible parts proper on the edges of your video space. Learn on for extra specifics on every format obtainable on YouTube.

Video Participant (Commonplace YouTube Video)

illustration showing the placement of a YouTube standard player video.

Whereas YouTube permits customers to add varied varieties of media codecs and use loads of completely different dimensions, organically, there’s actually just one format for the video participant. Natural movies ought to all observe a 16:9 ratio, however might be uploaded 4:3. Nonetheless, the smaller ratio will robotically pillarbox the edges to nonetheless make it match within the participant.

YouTube has seven really useful dimensions and ratios for traditional YouTube movies:

Video Tips for Non-Verified Accounts

  • Decision:
    • 4320p (8k): 7680×4320
    • 2160p (4K): 3840×2160
    • 1440p (2k): 2560×1440
    • 1080p (HD): 1920×1080
    • 720p (HD): 1280×720
    • 480p (SD): 854×480
    • 360p (SD): 640×360
    • 240p (SD): 426×240
  • Facet ratio: 16:9 default
  • Max file dimension: 5GB max in Sprout
  • Advisable video codecs: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
  • Video size: As much as quarter-hour
  • Body charge: 24, 25 or 30fps

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 5GB max in Sprout
  • Video size: quarter-hour max, if importing in Sprout
  • Supported file sorts: MP4, MOV

Video Tips for Verified Accounts

  • Decision:
    • 4320p (8k): 7680×4320
    • 2160p (4K): 3840×2160
    • 1440p (2k): 2560×1440
    • 1080p (HD): 1920×1080
    • 720p (HD): 1280×720
    • 480p (SD): 854×480
    • 360p (SD): 640×360
    • 240p (SD): 426×240
  • Facet ratio: 16:9 default
  • Max file dimension: 256GB or 12 hours, whichever is much less
  • Advisable video codecs: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
  • Video size: As much as 12 hours, depending on file dimension
  • Body charge: 24, 25 or 30fps

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 128GB max in Sprout
  • Video size: 12 hours max, if importing in Sprout
  • Supported file sorts: MP4, MOV

YouTube Shorts

illustration showing the placement of a YouTube Short video.

Launched late 2020, YouTube Shorts have just lately made its debut as one other short-form video function. These movies are a brand new option to watch, create and uncover short-form content material. As a result of persons are watching extra short-form movies globally, utilizing Shorts is a brand new option to attain wider audiences to entertain or educate.

Video Tips

  • Decision:
    • 4320p (8k): 4320×7680
    • 2160p (4K): 2160×3840
    • 1440p (2k): 1440×2560
    • 1080p (HD): 1080×1920
    • 720p (HD): 720×1280
    • 480p (SD): 480×854
    • 360p (SD): 360×640
    • 240p (SD): 240×426
  • Facet ratio: 9:16 or 1:1
  • Advisable video codecs: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
  • Video size: As much as 60 seconds

For extra info on the video specs for YouTube, go to the Google Assist Heart.

YouTube Video Advert Specs

Commonplace YouTube movies are fairly easy, however there are a couple of video advert codecs to study if you wish to promote on the community. Based on information from Google, manufacturers promoting on YouTube with Discovery adverts see incremental conversions.

Skippable, Non-Skippable, Mid-Roll, Bumper Video, In-Feed Show Adverts

illustration showing the placement of a YouTube skippable bumper video.

We’ve put these 5 YouTube video adverts specs collectively as a result of in the long run, all of them play by the usual YouTube video participant. Meaning all of those advert sorts observe the identical dimensions because the non-ad movies, however solely differ in video size. Let’s have a look at every advert sort:

  • Skippable Video Advert: This YouTube advert sort is performed earlier than, throughout or after the content material and turns into skippable after 5 seconds. This advert format is the one one permitting advertisers to monetize views from any viewing gadget.
  • Non-Skippable Video Advert: This YouTube advert sort is performed earlier than the content material and customers should watch the total 15 seconds most advert (can be added throughout or after video).
  • Mid-roll Video Advert: This YouTube advert sort is performed mid-view (like TV commercials) and is barely obtainable for movies 8 minutes or longer. Adverts are added both manually or robotically. Mid-rolls might be skippable, however customers should watch 30 seconds or your entire advert (whichever is shorter).
  • Bumper Video Adverts: This YouTube advert sort is performed earlier than the content material. This quick 6-second max video can’t be skipped and is normally optimized for cell views.
  • Show Adverts: These adverts are proven in customers’ search queries and generally seem in the correct video column when watching a video. These adverts are static, which implies they don’t robotically play. Nonetheless, as soon as the video is clicked, the kind of content material displayed can merely observe the usual video participant pointers.

Video Tips

  • Decision: 1920 x 1080 (horizontal), 1080 x 1920 (vertical), 1080 x 1080 (sq.)
  • Facet ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (sq.)
  • Max file dimension: 256GB
  • Advisable video codecs: MPG
  • Video size:
    • Skippable Video Advert: No most, however really useful 15 – 20 seconds for consciousness, 2 – 3 minutes for consideration, and 15 – 20 seconds for motion.
    • Non-Skippable Video Advert: 15 or 20 seconds, relying on advertising
    • Mid-roll Video Advert: 30 seconds minimal
    • Bumper Video Advert: 6 seconds most
    • In-Feed (Show) Video Advert: 15-20 seconds for consciousness, 2-3 minutes for consideration

For extra info on the video specs for YouTube, go to the Google Assist Heart.

LinkedIn Video Specs

With 66% of customers discovering short-form video probably the most partaking sort of in-feed social content material, LinkedIn adopted using video on the platform. If you happen to’re trying to incorporate video into your LinkedIn advertising technique, then it’s necessary to do it with the correct specs. Whereas some technical necessities could match different networks, there are some specs which can be particular to LinkedIn.

LinkedIn In-Feed Video

illustration showing the placement of a LinkedIn in-feed video.

Whereas earlier than the one video format you had been capable of add was a shared video, LinkedIn has expanded its capabilities to add your individual movies into the platform.

LinkedIn video sizes

  • Decision: 256×144 (min) and 4096×2304 (max)
  • Facet ratio: 1:2.4, 2.4:1
  • Max file dimension: 5GB
  • Advisable video codecs: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
  • Video size: As much as 10 minutes
  • Body charge: 60fps
  • Bitrate: As much as 30mbps

Sprout Tips

  • Identical as above, besides:
  • Max file dimension: 5GB max in Sprout for Firm and Private Pages
  • Video size: 10 minutes max, if importing in Sprout
  • Supported file sorts: ASF, AVI, MP4, FLV, MKV, WEBM, Quicktime

For extra info on the video specs for LinkedIn, go to the LinkedIn Assist Heart.

LinkedIn Video Adverts

illustration showing the placement of a LinkedIn in-feed sponsored or ad video.

As of 2018, LinkedIn now presents video adverts. The necessities are somewhat bit completely different than in-feed video, so remember to contemplate them when creating adverts in your paid marketing campaign.

Video Tips

  • Advisable dimensions and resolutions:
    • Vertical (4:5): Min 360 x 450 pixels, Max 1536 x 1920 pixels
    • Vertical (9:16): Min 360 x 640 pixels, Max 1080 x 1920 pixels
    • Panorama (16:9): Min 640 x 360 pixels, Max 1920 x 1080 pixels
    • Sq. (1:1): Min 360 x 360 pixels, Max 1920 x 1920 pixels
  • Facet ratio:
    • Vertical: 4:5, 9:16
    • Panorama: 16:9
    • Sq.: 1:1
  • Max file dimension: 200MB
  • Advisable video codecs: MP4
  • Video size: 3 seconds to half-hour
  • Body charge: 30fps

Character Limits

  • Advert identify: 255 characters
  • Headline: 70 characters really useful; 200 characters most
  • Introductory textual content: 150 characters really useful; 600 characters most

For extra info on the video specs for LinkedIn adverts, go to LinkedIn Advertising Options Assist.

Pinterest Promoted Video Specs

Pinterest permits video add for enterprise accounts solely, so that they have specs designed for manufacturers to get probably the most out of the extremely visible and inspirational way of life content material ceaselessly shared on the platform.

Shared Video Pins and Commonplace Width Video Adverts

illustration showing the placement of a Pinterest Pin video.

Along with adverts, Pinterest Enterprise Accounts can add natural video content material. There are two codecs: customary and max width video. Under are the size for traditional width video adverts and customary Pins.

Video Tips

  • Facet ratio: 1:1, 2:3, 4:5, 9:16
  • Max file dimension: 2GB
  • Advisable video codecs: MP4, MOV or M4V
  • Video size: 4 seconds to fifteen minutes

Character Limits

  • Title: As much as 100 characters
  • Description: As much as 500 characters

Max Width Video Adverts

Pinterest means that you can publish customary width and most width video adverts. Most width movies develop throughout cell customers’ complete screens. These specs apply solely to most width video adverts; customary video advert specs might be discovered above. Word that most width video adverts are solely paid adverts.

Video Tips

  • Facet ratio: 1:1
  • Max file dimension: 2GB
  • Advisable video codecs: MP4, MOV or M4V
  • Video size: 4 seconds to fifteen minutes

Character Limits

  • Title: As much as 100 characters
  • Description: As much as 500 characters

For extra info on the video specs for Pinterest adverts, go to Pinterest Enterprise Assist.

Snapchat Video Specs

Snapchat continues to be an lively community for youthful generations to share video content material. Whether or not it’s by FOMO-inducing filters, Snapchat is a hotbed for video sharing.

Single Movies and Single Video Advert

illustration showing the placement of a Snapchat video.

This video format is the commonest throughout the channel and is the primary method customers talk forwards and backwards by the app. Nonetheless, your corporation can publish movies to its story so others can see what your corporation is as much as. Simply observe these specs:

Video Tips

  • Decision: 1080×1920
  • Facet ratio: 9:16
  • Max file dimension: 1GB
  • Advisable video codecs: MP4 or MOV
  • Video size: 3 seconds to 180 seconds

Character Limits

  • Model: 25 characters
  • Headline: 34 characters

Lengthy-Kind Story Video Advert

illustration showing the placement of a Snapcaht video ad.

Snapchat at the moment presents one major video format for adverts, which is called the Story Advert. Nonetheless, the Snapchat Story Video Advert is what customers see in between viewing customers’ Tales.

Video Tips

  • Decision: 1080×1920
  • Facet ratio: 9:16
  • Max file dimension: 1GB
  • Advisable video codecs: MP4 or MOV
  • Video size: 3 seconds to 180 seconds

Character Limits

  • Model: 25 characters
  • Headline: 34 characters

For extra info on the video specs for Snapchat, go to the Snapchat Adverts Assist Heart.

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