At unBoxed 2024, Amazon Advertisements introduced the launch of two new AI-powered instruments, AI Inventive Studio and Audio Generator.
These new generative AI instruments are designed to interrupt artistic obstacles and increase alternatives for advertisers throughout varied media varieties, together with photographs, video, and audio.
The instruments goal to assist manufacturers of all sizes create partaking content material whereas simplifying advert creation and scaling attain.
With the introduction of Audio Generator, Amazon Advertisements expands its suite of AI-powered artistic instruments—beforehand together with Picture Generator and Video Generator. These instruments permit manufacturers to attach with prospects all through their purchasing journey by providing versatile, self-service options for creating and launching new marketing campaign creatives.
In line with Amazon Advertisements, manufacturers that used Picture Generator between October 2023 and June 2024 skilled almost 5% extra gross sales per advertiser.
The AI Inventive Studio gives a single platform for advertisers to conceptualize, create, and refresh advert content material in varied codecs, serving to manufacturers streamline the ad-building course of.
Whether or not it’s remodeling product pictures into movies or changing TV commercials into on-line adverts, the AI Inventive Studio helps advertisers generate progressive campaigns that attain prospects at completely different phases of the advertising and marketing funnel.
AI Inventive Studio: Discover, Create, and Publish Advertisements
AI Inventive Studio consolidates Amazon Advertisements’ AI-powered picture, video, and, sooner or later, audio technology instruments right into a single expertise. This platform permits advertisers to analysis, generate, refine, and publish high-quality advert creatives primarily based on product pictures, product pages, or current advert content material. Advertisers also can entry the AI Gallery, a content material hub that includes recreatable advert codecs and designs for inspiration.
Utilizing AI Inventive Studio, advertisers can:
- Add property and generate varied ideas, adjusting them with completely different types, lighting, digital camera angles, colours, and tones.
- Remodel product photographs right into a collection of brief movies or reside photographs tailor-made for Amazon platforms, together with Prime Video, Twitch, and Amazon.com.
- Save adverts to their artistic asset library for simple marketing campaign activation.
Audio Generator: Simplifying Audio Advert Creation
The Audio Generator software permits advertisers to create interactive audio adverts in minutes, making audio promoting extra accessible to manufacturers. Advertisers can enter their Amazon-listed product, and Audio Generator will mechanically create a voiceover script. They’ll choose the voice, tone, and background music to supply a 30-second interactive audio advert. These audio adverts can complement show, video, and sponsored advert campaigns.
Advertisers also can tweak the script and tone, take a look at variations, and optimize advert efficiency. Every audio advert contains interactive components, comparable to “Alexa, add to cart,” with extra options anticipated to roll out sooner or later.
Each AI Inventive Studio and Audio Generator are at the moment accessible in beta for U.S. advertisers. Audio Generator could be accessed by means of Amazon DSP, whereas AI Inventive Studio is on the market by means of the Amazon Advertisements platform.
To be taught extra in regards to the bulletins at unBoxed 2024, go to adverts.amazon.com. Manufacturers taken with AI Inventive Studio can be taught extra on the Amazon Advertisements web site.
