Common Music Publishing Group has appointed Alix Kram as Head of Advertising and marketing in a newly created international function.
Based mostly in New York, Kram will report back to UMPG Chairman and CEO Jody Gerson, and UMPG COO Marc Cimino.
Moreover, Kram will present advertising and marketing assist for Bravado, UMG’s international merchandise and model administration firm, reporting to President Matt Younger.
In her new function at UMPG, Kram will oversee the corporate’s advertising and marketing efforts, specializing in “artistic storytelling and cultural relevancy,” in line with UMPG.
UMPG added within the announcement on Wednesday (August 7) that Kram “will work to amplify initiatives throughout enterprise models and maximiz[e] consciousness and alternatives for UMPG-owned catalogs.”
The exec may also work with Common‘s merch firm, Bravado, to “drive technique and create revenue-generating alternatives” for UMPG/Bravado catalog IP.
UMPG mentioned that Kram brings greater than 20 years of expertise in “strategic storytelling and brand-building” throughout the leisure, music, life-style and retail sectors.
Most lately, Kram labored at Netflix, main the Retail & Shopper Merchandise Advertising and marketing staff throughout US/Canada/Australia.
She was chargeable for driving technique, storytelling at retail, broadening Netflix’s attain throughout new channels of distribution, and overseeing the advertising and marketing campaigns of key companions and launches.
Previous to Netflix, Kram served at Warner Music Group as Head of International Model Licensing and Retail, growing model alternatives for artists together with Grateful Useless and Wiz Khalifa.
She additionally labored at Nickelodeon/Paramount as Vice President of Life-style & Retail Advertising and marketing, a gaggle she established to assist evolve the likes of SpongeBob SquarePants into new territory with Jeremy Scott x Moschino, Pharrell and others.
Kram additionally based a boutique advertising and marketing and branding company, theKRAMcollective, whose shoppers included Hasbro, Dreamworks, HBO, Atari, and extra.
“Alix is the right govt to boost the unbelievable tales our songs inform and produce them to life.”
“Marc Cimino, UMPG
Marc Cimino, UMPG COO, mentioned: “Alix is the right govt to boost the unbelievable tales our songs inform and produce them to life. Not solely does she have an excellent observe document within the model house; she additionally has a nuanced understanding of strategic, artistic advertising and marketing that may considerably amplify international alternatives for our writers and songs. Jody and I are thrilled to welcome her to UMPG.”
“I’ve recognized and labored with Alix all through her profession and am assured she can be instrumental in creating new and thrilling synergies between Bravado and UMPG.”
Matt Younger, Bravado
Matt Younger, President of Bravado, added: “I’ve recognized and labored with Alix all through her profession and am assured she can be instrumental in creating new and thrilling synergies between Bravado and UMPG.
“We’re devoted to serving to UMPG’s unbelievable roster of songwriters and producers transfer their manufacturers ahead and proceed to seek out new methods for them to succeed in their followers all over the world.”
“I’m grateful to each Jody Gerson and Marc Cimino for this chance to delve into UMPG’s iconic catalogs and uncover tales to inform that generate new power, development and dialog.”
Alix Kram
Kram mentioned: “I’m grateful to each Jody Gerson and Marc Cimino for this chance to delve into UMPG’s iconic catalogs and uncover tales to inform that generate new power, development and dialog.
“Upon first assembly, it was clear that they’ve created a really international and distinctive tradition – a pressure within the business which leads with a ardour for songwriters and champions the experience of the those who make up the corporate. I’m excited to study from them and the devoted fan communities that encompass these songwriters as I form this function.”
Added Kram: “This new and distinctive function additionally connects me with Bravado and my authentic music mentor, Matt Younger, permitting me to additional construct, lengthen and share the tales of a few of the world’s most beloved songs in new methods.”Music Enterprise Worldwide
