Digital product placement startup Rembrand has raised $23 million in Sequence A funding to broaden its generative AI-powered capabilities and launch new enterprise fashions.
The spherical was led by tremendous{set}. The Commerce Desk, Naver D2SF, and present buyers together with BOLD (L’Oréal’s company enterprise fund) and Greycroft additionally participated within the spherical of funding. Two-year-old Rembrand has raised a complete of $31 million, and the corporate counts Pepsi, L’Oréal, Garnier, Charles Schwab, Amazon, Virgin Galactic, and Lenovo as purchasers.
Rembrand’s expertise analyzes video frames of creators’ YouTube and TikTok movies utilizing gen AI to search out alternatives to slip in product placements. In contrast to conventional gen AI that depends on textual content or picture prompts, Rembrand’s expertise analyzes every video body to pinpoint a super in-scene placement alternatives—whether or not it’s a desk, a shelf, or a wall.
With the funding, Rembrand plans to broaden this experience past social media to inserting advertisements in related TV and flicks, CEO Omar Tawakol instructed ADWEEK. The startup is working with a manufacturing studio specializing in journey and cooking reveals, although Rembrand declined to call the manufacturing studio.
Rembrand’s expertise automates the historically labor- and time-intensive strategy of product placement and identifies the perfect areas for advertisements inside every body.
“Right now, if you wish to get into film, you’ve acquired to barter to get into the script two years prematurely for a can of soda to point out up on the kitchen counter,” mentioned Tawakol. “With Rembrand’s expertise, you’ll be able to add that product just about in post-production. As an example, viewers in France would possibly see a Perrier, whereas these in New York see a Pepsi.”
Extra product placements in movies
Rembrand can even open its AI Studio to all creators within the first quarter. The studio launched this previous summer season as a beta program. The platform permits creators so as to add digital merchandise to their movies, whereas manufacturers can instantly handle their creator partnerships.
Rembrand fees entrepreneurs on a cost-per-impression mannequin for merchandise that seem in movies, and creators are paid on CPMs, or the associated fee to achieve one thousand impressions.
Rembrand additionally plans to generate income by means of licensing its expertise to manufacturers, opening up a brand new income stream for the corporate. On this setup, manufacturers pay expertise charges to license Rembrand’s expertise and use their present relationships with creators to run campaigns as a substitute of buying CPM-based placements.
