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AI-powered martech information and releases: January 30


OpenAI’s counter-attack on China’s DeepSeek is … simply … unhappy. Confronted with a competitor whose product prices 95% much less, the corporate yelled, “No honest! You copied us!”

The ChatGPT guardian stated DeepSeek used a course of known as “distillation,” which includes having a smaller A.I. mannequin be taught from the output of a bigger one to optimize performance. 

Everybody not getting an OpenAI paycheck noticed the irony.

Hmm. Vacuuming up another person’s work! What’s that saying? Karma’s a…effectively, you realize. And when you don’t, GPT-4 can simply full that sentence,” Joanna Stern wrote in The Wall Avenue Journal.

What makes OpenAI’s criticism even sadder is that distillation is SOP on the planet of AI. 

“The overwhelming majority of LLM insights and breakthroughs are ‘borrowed’. A neighborhood of glass homes,” Invoice Gurley, the enterprise capitalist, wrote on X.

Now, this week’s AI-powered martech releases and information.

  • Acquia partnered with SearchStax to boost search performance for Drupal-based web sites with AI-driven capabilities. This collaboration replaces Acquia’s current Solr web site search service with Acquia Search powered by SearchStax.
  • USIM joined with IRIS.TV to combine the IRIS_ID content material identifier into its programmatic division, Quantum11, enhancing CTV marketing campaign concentrating on and measurement. This partnership allows AI-powered video evaluation for contextual and emotional concentrating on, larger transparency in media high quality, and improved viewers attain whereas making certain model security.
  • Gennova launched an AI-powered platform to automate social media content material creation and administration. The platform generates industry-specific posts, aligns them with a model’s tone and visible id, and automates scheduling for consistency. Customers can even customise generated content material to stability automation with personalization.
  • LocaliQ launched Sprint by LocaliQ, an AI-driven lead administration SaaS platform. Sprint streamlines lead conversion with AI brokers, automation instruments, and data-driven reporting, serving to companies optimize buyer interactions.
  • aiCMO launched an AI-powered advertising and marketing resolution designed to boost model communication via strategic messaging and automation. The platform contains instruments for empathy-driven marketing campaign creation, purpose-led messaging, and AI-powered insights.
  • Brightcove launched its AI Content material Suite, which provides instruments to optimize video content material creation and engagement. The suite allows computerized conversion of long-form movies into quick clips, adapts horizontal content material for vertical viewing, and improves discoverability with auto-generated metadata.
  • ServQuik introduced the final availability of its AI-powered customer support automation platform. The ServQuik CSR Agent allows companies to automate lead engagement and buyer interactions, offering AI-driven help to deal with inquiries from clients and prospects.
  • EqualAI launched an initiative to develop AI literacy throughout industries and communities. This system features a centralized academic hub with dependable AI assets, stakeholder engagement efforts to foster collaboration, and expanded workshops and occasions to teach policymakers, educators, and {industry} leaders on accountable AI use.


In regards to the writer

Constantine von HoffmanConstantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has lined enterprise, finance, advertising and marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been metropolis editor of the Boston Herald, information producer at NPR, and has written for Harvard Enterprise Evaluate, Boston Journal, Sierra, and lots of different publications. He has additionally been an expert humorist, given talks at anime and gaming conventions on every little thing from My Neighbor Totoro to the historical past of cube and boardgames, and is writer of the magical realist novel John Henry the Revelator. He lives in Boston together with his spouse, Jennifer, and both too many or too few canines.



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