AI-powered martech information and releases: February 20

Agentic AI — which is a couple of apps working collectively and never a real AI agent — is sizzling with distributors. Salesforce, Hubspot, OpenAI and Microsoft are a couple of of the businesses pushing them on prospects. Sadly, prospects will not be shopping for it.

From The Wall Avenue Journal:

“Whereas 61% of attendees on the summit stated they’re experimenting with AI brokers, 21% stated they’re not utilizing them in any respect. And, their most urgent concern across the know-how is a scarcity of reliability, the ballot discovered. That’s in stark distinction to the distributors promoting them, who say it will likely be too late for companies to attend for all the know-how’s kinks to be ironed out.”

To be clear, this can be a ballot of individuals at The WSJ CIO Community Summit, “which attracts the nation’s prime information-technology leaders.” Not precisely a consultant group. Nonetheless, though the numbers aren’t dependable per se, the sentiment jibes with what I’ve been listening to.

“We’ll repair it later” isn’t going to get companies to open their wallets.

Listed below are this week’s AI-powered martech releases and updates:

• Inuvo launched the IntentKey Platform, an AI agent designed for viewers modeling utilizing its proprietary IntentKey AI. The platform permits customers to outline and modify viewers targets immediately, replace fashions each 5 minutes primarily based on traits activate viewers fashions by any demand-side platform (DSP) or as a managed service. It offers AI-generated demographic insights, together with age, gender, revenue, schooling location.
• Adobe launched the Firefly software, which generates photos, vectors movies utilizing its new Firefly Video Mannequin, now in public beta. The Firefly Video Mannequin helps video creation and enhancement by Generate Video (beta) and Generative Prolong (beta) options built-in into Adobe Premiere Professional. The mannequin creates commercially secure, production-ready video content material.
• Lucidworks introduced the discharge of Commerce Studio and Analytics Studio to boost merchandising and analytics for enterprise search and discovery. Each platforms use predictive AI and real-time insights and shall be out there as fast-start packages for B2B and B2C enterprises. Commerce Studio’s Clever Merchandising Assistant offers real-time suggestions primarily based on anonymized buyer search and habits knowledge. Merchandisers can select to use the steered modifications with a single click on, retaining full management over the method.
• HIVE Technique launched MarketingGrader.AI, an AI-driven software for analyzing an organization’s advertising technique. It critiques content material efficiency, search engine optimization, social media consumer expertise to supply a report with over 500 knowledge factors that highlights strengths and suggests enhancements. Customers obtain tailor-made suggestions primarily based on knowledge from web site analytics, competitor evaluation, model sentiment social media efficiency.
• Semcasting launched Identification ToolBox, an information discovery platform for entrepreneurs. It contains lead technology from web site site visitors, changing guests into certified leads. Customers can use detailed demographic, property curiosity data to boost their buyer knowledge. It provides an 85% match charge for knowledge onboarding and every day efficiency measurement with the SpotLight Report, displaying viewers engagement and alternatives for optimization.
• Invoca expanded its Sign AI Studio with new options to simplify AI sign deployment for analyzing telephone calls from search and digital advertisements. The platform feeds offline AI knowledge to advertising instruments like Google Adverts, Google Analytics Meta Adverts Supervisor to trace marketing campaign efficiency, optimize conversion charges enhance advert spend effectivity.
• monday.com introduced the overall launch of monday service, an enterprise service administration platform. It options AI-powered ticket decision utilizing ticket historical past for information base creation, automated ticket classification sensible ticket routing by kind, urgency sentiment. Dashboards present real-time service development monitoring and efficiency insights to help decision-making.
• Mindmatrix launched BridgeAI, an answer for ecosystem orchestration. It automates companion enablement, gross sales advertising processes, whereas providing real-time insights to assist optimize channel methods and help enterprise development.
• Coveo introduced the overall availability of its Passage Retrieval API, a retrieval technique for generative AI functions constructed on Coveo’s AI-Relevance Platform. The API is designed to boost search and relevance for enterprise functions.
• DynamicTracking launched AI Reporting Studio, a platform that aligns compliance, advertising gross sales by correlating lead knowledge with gross sales outcomes. The software offers actionable insights to assist organizations enhance decision-making and return on funding.
• Cloudinary expanded its generative AI portfolio with AI Imaginative and prescient, a software that provides management and perception into visible media. Enhancements had been additionally made to Generative Improve, Fill, Restore Upscale instruments, offering builders with superior picture and video modifying capabilities.
• Amplitude launched Guides and Surveys, instruments for in-product consumer steering and suggestions assortment. These options assist groups personalize consumer engagement, optimize product communications analyze buyer suggestions alongside product utilization knowledge to find engagement alternatives.
• Warpvideo AI lets customers create professional-quality movies utilizing a browser-based interface. It streamlined the manufacturing course of from ideation to last output, offering instruments for creators, entrepreneurs, and artists.
• Integral Advert Science expanded international availability for its Content material Block Record optimization resolution for Fb and Instagram Feed and Reels advertisements. The answer included Social Optimization, enabling advertisers to pre-screen content material and ship advertisements to appropriate adjacencies. It additionally supplied customized Content material Block Lists, permitting advertisers to regulate content material at a extra granular stage with contextual class choices.
• Panjaya.ai launched Pod Professional, an AI-powered dubbing platform for podcast publishers. Utilizing proprietary BodyTalk know-how, it synchronized voice, lip actions, and physique gestures to create seamless translations for multilingual audiences.
• Lusha launched AI Suggestions, a software for producing customized lists of high-intent gross sales prospects. The software used machine studying, habits insights, and crowd-sourced knowledge to assist gross sales groups goal prospects with better accuracy.
• Lemma launched Lemma Phi, an enhanced model of its enterprise-grade CMS for DOOH display screen house owners. The brand new model included AI-powered discovery options that improved how screens had been matched with demand companions, streamlining DOOH administration globally.