On this episode of The Velocity of Tradition podcast, Suzy founder and host Matt Britton talks with Tom Gargiulo, chief advertising officer at Bodyarmor Sports activities Vitamin. Gargiulo shares the challenges of competing within the sports activities hydration market, how AI reshapes the model’s methods, and what it takes to construct a profitable workforce.
With the backing of Coca-Cola and a portfolio of progressive merchandise, Bodyarmor is redefining what it means to remain forward within the sports activities drink class. Uncover how the model balances innovation with client expectations whereas leveraging AI and constructing a robust workforce tradition within the course of.
“One of many largest alternatives that we recognized was how will we begin connecting our athletes to our product itself,” Gargiulo says on the podcast. “Enjoying off the fanatical nature of followers in sure markets and unlocking the flexibility to type of give them one thing distinctive. After which we took it a step additional by integrating distinctive content material with every one among our bottles with augmented actuality.”
Gargiulo is an skilled advertising chief with a dynamic profession spanning a number of industries. After beginning his journey with the NFL, Gargiulo went on to carry management roles at outstanding manufacturers like Frito-Lay, Danone, and Form. Throughout his time at Form, he helped navigate its profitable acquisition by Mars. Now, as CMO of Bodyarmor, Gargiulo focuses on leveraging information, AI, and client insights to place Bodyarmor for continued success.
Take heed to Tom Gargiulo on The Velocity of Tradition podcast for insights into constructing a high-growth model, leveraging AI in advertising, and thriving in a extremely aggressive class.
Key takeaways:
00:05:01 Incomes Alternatives By means of Grit and Initiative — Gargiulo displays on his early days on the NFL, the place ardour outweighed the financial reward. He balanced a demanding entry-level place with bartending on weekends, all whereas discovering methods to face out. Relatively than ready for duties to be assigned, Gargiulo regularly requested for extra duty, proving his price and carving his personal path. By displaying grit and a willingness to tackle something, he regularly earned a spot in essential conferences. His journey is a testomony to creating alternatives by being proactive and relentless.
00:09:00 Recruiting the Proper Expertise to Construct a Successful Crew — Gargiulo explains the significance of recruiting a hardworking, self-sufficient workforce that may function with autonomy. He believes that empowering his workforce to succeed—or fail—and be taught from their experiences is the important thing to fostering a profitable tradition. He emphasizes the significance of surrounding your self with individuals pushed to win and adapt rapidly in a extremely aggressive market.
