Monday, December 30, 2024
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ADWEEK Reporters Share Their Favourite Tales of 2024

Publishers Reeling From Carbon Emissions ‘Shakedown’

I cherished engaged on this piece. It got here from a remark made at lunch (about publishers getting screwed over once more by adtech, however within the title of giving consumers extra eco-friendly choices, so a brand new tackle the blocklist debate). And after digging just a bit, I discovered so many individuals who have been actually riled up in regards to the scenario. There’s positively stress: Publishers have to do extra to cut back carbon emissions, however many didn’t know they have been being blocked by third events, so that they couldn’t repair it anyway. After this story got here out, not less than one of many third events modified their insurance policies in order that publishers have been extra within the loop. —Lucinda Southern

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