All of the Manufacturers Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
I joined ADWEEK from the world of music journalism, particularly hip-hop, so having the ability to do a roundup of the manufacturers that chimed in on Kendrick Lamar’s latest album “GNX” was enjoyable. My purpose right here is to report on the intersections between manufacturers, tradition, and leisure, so look out for extra tales like this from me in 2025! I can also’t wait to see what Kendrick does at Tremendous Bowl LIX. —Cydney Lee
Ice Dice Received’t Let Manufacturers Set Desk for Caitlin Clark With Paper Plates
I took on the sports activities advertising and marketing beat at ADWEEK early this yr simply because the Big3 league provided NCAA phenom Caitlin Clark a $5 million contract—way over what she would later be provided by the WNBA. Former Companies reporter Olivia Morley obtained me on the telephone with league proprietor Ice Dice, who reduce to a difficulty that may be core to the expansion of girls’s sports activities in 2024 and heading into 2025: “When you’re gonna invite them to dinner, you higher not don’t have any fucking paper plates. Pull out the great things.” —Jason Notte
John Wren and Philippe Krakowsky Reveal Their Technique Behind the Mega-Merger
I’m fairly pleased with being one of many solely reporters to get a sit down with John Wren and Philippe Krakowsky after the Omnicom-IPG takeover announcement! —Alison Weissbrot
