Unique: Amazon Closes First Upfront, Shaking Up the TV Market
This story has all of the makings of what I personally love about being a journalist. I really like scoops. I really like breaking information. And I really like insider reporting that goes past no matter fluff is deemed worthy of a press launch. For months, I stored tabs on how companies have been negotiating with Amazon—essentially the most hotly watched TV participant within the NewFronts this yr—leading to a narrative that I’m proud to have labored on with my colleague (and NewFronts extraordinaire) Invoice Bradley. —Lauren Johnson
Why Béis Needs to Flip Its Workers Into Mini Social Media Stars
It’s uncommon to listen to from founders who nonetheless are this concerned of their model and advertising and marketing selections as a result of they’re that passionate. This story can be an amazing peek behind the scenes of how a pacesetter celebrates their crew and is open to attempting new methods within the social house, evolving and interesting throughout quite a few platforms. —Colin Daniels
