I really like speaking to company people about their roles, and much more, discovering out how they obtained to the place they’re. Michael Treff has a extremely attention-grabbing backstory that concerned punk music and a love of tech. Whereas these passions may not appear to intersect, the best way his management developed from a younger musician to a document label proprietor to lastly a CEO for a tech-meets-creative company was a narrative that was not solely compelling, however as unconventional because it will get. Not everybody goes from portfolio faculty to the company world, and Treff’s winding route into the trade is one that ought to ignite a wave of creatives to hunt out the advert world as their subsequent profession transfer. —Kyle O’Brien
Havas Media’s First Shell Marketing campaign Is Underneath Hearth With Extra Than 70 Complaints for Greenwashing
This story, about Havas Media’s first marketing campaign for Shell getting flagged for greenwashing by the U.Ok.’s Promoting Requirements Affiliation, feels prefer it illustrates a number of the tensions that companies are going through proper now in relation to local weather affect. Whereas the ASA has but to concern a ruling, the query posed by the investigation is one that can seemingly proceed to plague company leaders: To what extent are companies chargeable for the affect of the work they do for purchasers, and the way does that stack up in opposition to their accountability to show a revenue? —Katie Lundstrom
Pachinko Producer Explains Why Various Tales Are Breaking Out in Streaming
As an Asian American lady, I’m at all times drawn to leisure the place my tradition is being precisely represented, so I really like once I get to report on executives who’re utilizing their enterprise and platforms to domesticate various expertise and tales. Earlier this yr, I interviewed Korean American producer and Blue Marble Photos CEO Theresa Kang, whose expertise being raised by immigrant mother and father performed a serious position in her life and fostered a powerful curiosity in in search of out Asian and Asian American initiatives like Apple TV+’s Pachinko. —Saleah Blancaflor
