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HomeMarketingA Historic Debate Lifts All Boats

A Historic Debate Lifts All Boats

The talk additionally inflated year-to-year comps for all three cable shops. In comparison with the identical week in 2023 (the week of Sept. 11):

  • Fox Information was up +80% in primetime whole viewers and +146% within the primetime demo. The community additionally noticed features of +42% and +66% in these respective classes throughout whole day.
  • MSNBC posted primetime features of +66% amongst whole viewers and +161% within the demo. Complete day features have been +45% and +56% in each of these classes.
  • CNN noticed the most important year-to-year bounces in primetime, with triple digit features of +146% in whole viewers and +190% among the many A25-54 crowd. In whole day, it grew +50% and +65% in these respective classes.

Programming:

Fox noticed its normal domination of the Prime 15 most-watched cable new packages amongst whole viewers challenged by MSNBC final week. Whereas The 5 (3.526 million viewers at 5 p.m.) completed first amongst FNC’s eight general spots, seven MSNBC exhibits discovered their approach onto the listing led by The Final Phrase with Lawrence O’Donnell (1.958 million viewers at 10 p.m.) at No. 7.

Over on the Prime 15 listing of most-watched packages within the demo, FNC improved its standing to 10 slots with Hannity (452,000 viewers at 9 p.m.) main the best way. CNN’s Anderson Cooper 360 (273,000 viewers at 8 p.m.) was No. 8 whereas a mean of MSNBC’s All in With Chris Hayes and Inside with Jen Psaki (219,000 viewers at 8 p.m.) ranked in tenth place. CNN had two exhibits within the Prime 15 general, whereas MSNBC had three.

Week of September 9 cable information scores, Monday-Sunday (Nielsen Reside+SD information):

PRIMETIME Fox Information MSNBC CNN
• Complete Viewers: 3,145,000 2,088,000 1,190,000
• A25-54: 470,000 284,000 303,000
TOTAL DAY Fox Information MSNBC CNN
• Complete Viewers: 1,576,000 1,158,000 651,000
• A25-54: 229,000 136,000 135,000

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