Different buy-side corporations made related choices beneath the logic that purchasing through open bidding simply duplicates the advert stock that demand-side platforms already get from header bidding, ADWEEK reported in 2022. Based on these corporations, Open Bidding will increase processing prices, and tacks on a charge.
In response to Dederick’s testimony, Google’s counsel introduced up that inside Google adverts merchandise, header bidding impressions have risen.
Dederick stood by his assertion. Dederick additionally testified that The Commerce Desk is just not as aggressive as Google in show promoting due to Google’s market energy.
Dederick’s assertion conflicts with The Commerce Desk’s current public statements that the corporate’s entry to open net stock places it in a superior place to tech giants like Google. In Could, The Commerce Desk revealed a report rating the highest 500 publishers. “Customers now spend nearly all of their time exterior these Massive Tech walled gardens—more and more preferring the perfect of the open web,” The Commerce Desk wrote within the report.
Google’s counsel referenced The Commerce Desk’s current report in cross-examination, however the report wasn’t in a position for use as proof as a result of it was launched too just lately to be included in the time-frame for proof for use.
Elsewhere, Jeff Inexperienced, The Commerce Desk CEO and a longtime Google critic, spoke at an advert business convention this week, saying that Google’s advert enterprise needs to be damaged up, Enterprise Insider reported.
