On February 17, greater than 250 brokers and in-house sellers of Ayala Land Estates gathered on the grand ballroom of Fairmont Makati to have a good time previous wins and cost headfirst into 2025 with a powerful battle cry: “Elevate to Dominate”.
Each element was a spectacle that fittingly set the bar for the evening, which unfolded with inspiring messages from high Ayala Land officers, high-energy performances, well-deserved recognitions and unimaginable giveaways. Unique reveals and strategic insights into the corporate’s imaginative and prescient for 2025 additional strengthened the drive to push boundaries.Clearly, “Elevate to Dominate” is the mindset shaping the following chapter of Ayala Land Estates.
Thrilling roadmap
Even the opening act—an aerial hoop present by the Pilipinas Bought Expertise 6 grand winner—proved to be an apt metaphor for this yr’s gross sales rally, which culminated in a strong name to motion. That’s, to surpass expectations and rise above the competitors.
Constructing on that momentum, Ayala Land president and CEO Anna Ma. Margarita B. Dy took the stage, unveiling an thrilling roadmap for the yr forward. In her speech, Dy gave a sneak peek into the upcoming actions and launches in six estates, which might be on the forefront of this yr’s plans—Circuit Makati; Arca South in Taguig Metropolis; Nuvali in Laguna; Vermosa and Evo Metropolis in Cavite; and Alviera in Pampanga.
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Ayala Land President and CEO Meean Dy
With expanded industrial hubs, enhanced accessibility via key infrastructure, and masterplanned communities primed for development, the promise was clear—larger and higher alternatives, stronger gross sales, and consequently, extra progressive city facilities.
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“We don’t simply construct developments; we construct fully-integrated, mixed-use estates at scale. Each element—residences, workplaces, retail hubs, and inexperienced areas—is masterplanned to work collectively, creating vibrant communities the place individuals can dwell, work, and thrive,” Dy stated.
Energizing the gang
Ayala Land Estates’ SVP and Group Head, Chris Maglanoc, Senior Property Growth and Gross sales Head, Mayi Rodriguez, and Dealer Channel Head Deo Ignacio took turns in championing the imaginative and prescient, energizing the gang, and shining a light-weight on the quite a few alternatives forward.
Mayi Rodriguez – Senior Property Growth and Gross sales Head
Ignacio even excited the brokers and in-house sellers with commissions and incentives, all designed to reward their onerous work with well-earned gratitude. On the similar time, he reminded them of the larger image—that success goes past hitting targets because it’s additionally about creating a long-lasting influence.
Chris Maglanoc – Ayala Land Senior Vice President and Estates Group Head
“Our theme ‘Elevate to Dominate’ is not only a catchy phrase—it’s a mindset. It’s a problem to every one in every of us to rise above limits and attain new heights in each our private {and professional} journeys,” Ignacio stated.
“With new initiatives on the horizon, the alternatives are limitless. This yr, we’ll focus not simply on development, however on shared prosperity, creating communities that thrive, and elevating the livability of our estates. That is how we differentiate ourselves—not simply via what we provide, however via the influence we create,” he added.
Elevating the sport
On high of those, Ayala Land Estates additionally acknowledged, because it does frequently, its high earners with prestigious awards and unique perks, whereas everybody else had a shot on the raffle, which featured thrilling prizes, from luxurious getaways to premium devices.
This yr, although, Ayala Land Estates additional elevated the sport, which naturally despatched the room into a contented frenzy. For the primary time, it raffled off three packages of seven-night luxurious cruises to the West Mediterranean, Caribbean, and Alaskan landscapes, with P200,000 money to cowl airfare and lodging.
And to push that power even additional, Ayala Land Estates introduced in a motivational coach, neurolinguistic programming knowledgeable Carelle Herrera, who saved crowd on their ft. Her recommendation was easy but inspiring: she ignited the idea that success in gross sales is not only about technique, but in addition about the appropriate mindset.
Carelle Herrera – Neurolinguistic Programming Knowledgeable and Keynote speaker
Igniting the fireplace
From the opening act to the ultimate toast, Ayala Land Estates’ gross sales rally was little question a relentless build-up of pleasure and empowerment—with the aim of hitting gross sales information and extra importantly, breaking limitations to raise and dominate.
“Tonight wasn’t nearly celebrating achievements—it was about igniting the fireplace for what’s subsequent. Allow us to seize new alternatives, and redefine success—not only for ourselves however for the communities we assist construct. After we select to raise, we don’t simply develop—we dominate. Right here’s to a yr of unstoppable development and limitless potentialities,” Rodriguez concluded.
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