HubSpot unveiled a whopping 111 updates final month, and we’ve recognized the 14 most impactful adjustments to optimize your workforce’s efficiency and technique.
HubSpot’s January 2025 updates concentrate on serving to you handle workloads effectively, maximize content material attain and monitor key efficiency metrics with ease.
From upgrading ticketing programs and advertising and marketing automation, to bettering your skill to research marketing campaign influence and adjust to information privateness laws, these updates offers you higher workforce productiveness, information accuracy, and buyer insights.
Let’s check out the largest HubSpot updates for January 2025.
Updates managers will love
Updates HubSpot admins will love
Dig deeper: How one can use HubSpot to enhance your webinar technique
HubSpot updates managers shouldn’t miss
Forestall agent overload with user-based ticket capability limits
What’s new: Service Managers can now set particular person limits on the variety of open tickets assigned to every assist agent, guaranteeing workloads are distributed primarily based on expertise and function.
The way it helps you
This replace helps forestall agent burnout whereas permitting skilled workforce members to deal with a bigger quantity of circumstances. Newer brokers could be assigned a lighter workload, guaranteeing higher service high quality throughout the workforce. Brokers may see after they’re at capability and verify different customers’ availability earlier than reassigning tickets. This makes ticket distribution extra strategic, bettering effectivity and response occasions.
Standing: Public Beta
Relevant HubSpot Hubs: Service Hub
Relevant HubSpot Tiers: Enterprise
Flip advertising and marketing emails into multi-channel campaigns with AI
What’s new: HubSpot’s content material remix device now allows you to repurpose current advertising and marketing emails—each drafts and despatched emails—into new codecs like weblog posts, touchdown pages, and extra.
The way it helps you
Your advertising and marketing emails are stuffed with beneficial content material. Now, with AI-powered remixing, you may shortly rework them into multi-channel campaigns, extending your attain with out additional effort. This replace helps you maximize the worth of your current content material, saving time whereas preserving your messaging constant throughout totally different platforms.
Standing: Public Beta
Relevant HubSpot Hubs: Advertising+ Hub
Relevant HubSpot Tiers: Skilled, Enterprise
Rapidly evaluate key buyer actions in a single view
What’s new: HubSpot now gives exercise summaries on firm and phone data, providing a concise overview of inbound and outbound interactions throughout advertising and marketing, gross sales, and repair.
The way it helps you
This replace saves managers time by consolidating key insights—reminiscent of mentioned matters, buyer ache factors, enterprise objectives, engagement ranges, and subsequent steps—right into a single abstract. As a substitute of scrolling by way of exercise timelines, you may shortly get context on a buyer or prospect and take knowledgeable motion. It additionally helps new workforce members ramp up sooner by offering fast visibility into previous interactions.
Standing: Public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: Skilled, Enterprise
Make data-driven choices with new contact lifecycle experiences
What’s new: HubSpot now affords contact lifecycle experiences on the efficiency web page of each marketing campaign, offering insights into influenced contacts, value per lifecycle stage, and common value per contact.
The way it helps you
This replace offers advertising and marketing managers better visibility into how campaigns influence contacts at every stage of the client’s journey. With insights into acquisition prices and engagement developments, you may refine methods early, optimize spending, and enhance general marketing campaign efficiency. The experiences adapt to your portal’s lifecycle stage settings, guaranteeing relevance whether or not you employ HubSpot’s defaults or customized phases.
Learn to analyze your marketing campaign’s contact lifecycle stage metrics
Standing: Stay
Relevant HubSpot Hubs: Advertising Hub
Relevant HubSpot Tiers: Skilled, Enterprise
Measure SLA efficiency inside working hours
What’s new: Service Hub now consists of two new reporting information factors—Time to First Response in SLA Hours and Time to Shut in SLA Hours—serving to assist leaders analyze SLA efficiency extra precisely.
The way it helps you
In case your workforce doesn’t function 24/7, conventional SLA reporting could not mirror precise efficiency. This replace means that you can measure response and backbone occasions strictly inside set SLA hours, offering clearer insights into effectivity and buyer satisfaction. With built-in experiences and new properties for customized reporting, now you can monitor and enhance SLA adherence extra successfully.
Standing: Stay
Relevant HubSpot Hubs: Service Hub
Relevant HubSpot Tiers: Skilled, Enterprise
Simply monitor ticket progress with the brand new assist desk board view
What’s new: HubSpot’s Assist Desk now features a board structure, visually displaying ticket motion throughout pipeline phases in a column-based format.
The way it helps you
This replace offers managers a transparent, real-time overview of ticket progress, making it simpler to establish bottlenecks and allocate assets successfully. The acquainted board view now out there inside Assist Desk allows groups to shortly assess ticket standing, prioritize pressing points, and enhance response occasions. For service reps, this structure highlights tickets that want fast consideration, guaranteeing sooner resolutions and a smoother assist course of.
Standing: Public Beta
Relevant HubSpot Hubs: Service Hub
Relevant HubSpot Tiers: Skilled, Enterprise
Dig deeper: 5 methods to combine LinkedIn along with your CRM for higher sales-marketing collaboration
HubSpot updates admins shouldn’t miss
Save time with autosaved property updates on CRM index pages
What’s new: HubSpot now mechanically saves property edits made on the CRM index web page—no have to manually click on “Save” after making adjustments.
The way it helps you
Admins can now make fast updates with out worrying about misplaced adjustments or additional clicks. This replace improves information accuracy and quickens CRM administration by guaranteeing edits are immediately utilized, decreasing frustration and making information entry extra environment friendly.
Standing: Public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers
Legacy scoring properties are being retired — right here’s what admins have to do
What’s new: HubSpot will sundown legacy rating properties on August 31, 2025. Advertising Hub customers can now use the Lead Scoring device, whereas Service Hub customers can construct well being scores within the buyer success workspace.
What to know
Legacy scoring lacked key options like decay, resets, and scalable guidelines, making it tough to keep up correct lead and buyer well being scores. The brand new instruments supply higher logic, extra flexibility, and actionable insights. Admins managing Advertising Hub can transition to the brand new Lead Scoring device, whereas Service Hub admins can create buyer well being scores. Gross sales Hub customers will not have entry to scoring. No new legacy scores could be created after Might 1, and all current ones will cease updating on August 31.
Standing: Sundown introduced (full by August 31, 2025)
Relevant HubSpot Hubs: Advertising and Service Hubs
Relevant HubSpot Tiers: Skilled, Enterprise
Get clearer, extra dependable workflow testing in HubSpot
What’s new: Workflow testing now gives detailed insights into enrollment, the trail a document will take, and the way particular actions—like e-mail sends—will perform.
The way it helps you
As a HubSpot admin, you want confidence that your workflows will perform as anticipated. This replace affords a clearer breakdown of why a document does or doesn’t enroll, improved visibility into branching logic, and a visible illustration of the document’s path. You too can preview advertising and marketing emails throughout the check surroundings, guaranteeing they seem as meant. With these enhancements, troubleshooting and refining workflows is quicker and extra exact.
Standing: Public Beta
Relevant HubSpot Hubs: Advertising, Gross sales, Service, Operations
Relevant HubSpot Tiers: Skilled, Enterprise
Management dashboard entry with consumer permissions
What’s new: HubSpot admins can now handle entry to particular person dashboards by setting particular permissions, guaranteeing solely licensed customers can view or edit them.
The way it helps you
This replace offers admins better management over who can entry delicate or vital dashboards, very like report permissions immediately. By limiting entry per dashboard, you may forestall unauthorized customers from viewing confidential information whereas sustaining collaboration the place wanted. This added safety helps defend enterprise insights whereas guaranteeing the correct groups have the data they want.
Standing: Non-public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers
Construct lists sooner with a extra versatile creation course of
What’s new
HubSpot has redesigned the checklist creation expertise, eradicating pointless upfront steps. Admins can now begin constructing an inventory instantly and outline particulars like title, sort, and properties on the remaining step.
The way it helps you
This replace simplifies checklist creation by making it extra like constructing experiences or workflows. As a substitute of deciding on a reputation, sort, or properties upfront, you may concentrate on defining your section first and finalize particulars later. A brand new quick-create button additionally quickens the method, saving admins time and decreasing friction.
Standing: Public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers
Set advertising and marketing contact standing in additional workflow sorts
What’s new: The Set advertising and marketing contact standing motion is now out there in additional workflow sorts, past simply contact-based workflows. Admins can now replace advertising and marketing standing from deal, ticket, and different object workflows.
The way it helps you
This replace offers admins better flexibility in managing advertising and marketing contacts mechanically. Now, you may set off advertising and marketing standing adjustments from workflows tied to offers, tickets, and different objects. For instance, mark decision-makers in closed misplaced offers as non-marketing to scale back prices or set new leads as advertising and marketing mechanically. These new capabilities make it simpler to maintain advertising and marketing contact lists correct and aligned with enterprise wants.
Standing: Public Beta
Relevant HubSpot Hubs: Advertising Hub
Relevant HubSpot Tiers: Skilled, Enterprise
Streamline nurturing with journey automation templates
What’s new: HubSpot has launched Journey Automation Templates, making it simpler for Advertising Hub Enterprise admins to construct automated buyer journeys primarily based on lifecycle stage or intent stage—all inside a single view.
The way it helps you
These pre-built templates present a place to begin for creating advertising and marketing automation that guides contacts from new result in certified buyer. As a substitute of managing a number of workflows, admins can now map, execute, and analyze their full advertising and marketing automation technique in a single place. Since this characteristic remains to be in early beta, its full potential is but to be seen, but it surely might develop into a beneficial device for lead nurturing, re-engagement, and conversion monitoring.
Study extra about utilizing journeys in HubSpot
Standing: Public Beta
Relevant HubSpot Hubs: Advertising Hub
Relevant HubSpot Tiers: Enterprise
Simply handle information privateness requests in HubSpot
What’s new: HubSpot admins can now configure and publish a Knowledge Privateness Request web page, permitting contacts to submit requests like information deletion or entry in only a few clicks.
The way it helps you
This replace simplifies compliance by centralizing privateness request administration inside HubSpot. As soon as arrange, admins can view, assign, and full requests inside required timeframes—decreasing guide effort and the necessity for exterior instruments. This ensures smoother dealing with of knowledge privateness obligations whereas preserving all requests organized in a single place.
Study extra about managing information requests in HubSpot
Standing: Non-public Beta
Relevant HubSpot Hubs: All Hubs
Relevant HubSpot Tiers: All Tiers
January’s HubSpot updates concentrate on bettering automation, optimizing workload distribution and offering deeper insights throughout advertising and marketing, gross sales, and repair. With new AI instruments, higher reporting, and streamlined admin controls, managing buyer information and campaigns is simpler than ever. Keep tuned for subsequent month’s updates as HubSpot continues to evolve.
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