As competitors on Instagram will get harder, manufacturers want to remain related and discover new methods to interact their audiences. New Instagram traits and options pop up commonly, altering how individuals work together with content material on the platform. Staying on high of those traits is important to construct a strong Instagram advertising and marketing technique that’s at all times updated.
On this article, we dive deep into the highest 12 Instagram traits for 2025. We’ll cowl progressive ways like AI-driven content material creation and present you artistic new methods to interact your followers.
1. Video takes precedence over photographs
Video continues to dominate on Instagram even in 2025. That is immediately seen if you open your personal Instagram Feed. Discover how the primary few posts are Reels. You’ll see the identical development if you go to your Discover web page. This speaks volumes about how the platform prioritizes video content material.
Plus, customers love video. The newest social media video stats present that 81% of shoppers need to see extra short-form movies from manufacturers.
Leaning onerous into video isn’t simply inspired at this level—it’s important to thrive on Instagram.
Utilizing video not solely helps you construct real connections together with your viewers—it additionally appeals to the Instagram algorithm. So it’s efficient to drive attain and engagement.
Instagram Reel traits for 2025
Instagram Reels launched in 2020 and slowly rolled out to all customers all through 2021. This micro video addition to Instagram was created to compete with Snapchat and TikTok. It has continued to develop in recognition. Many manufacturers and content material creators will repurpose their movies throughout key platforms. This contains TikTok, Instagram Reels and YouTube Shorts.
Listed here are some Instagram Reel traits well-liked with manufacturers this yr:
Social media managers performing as model spokespeople
As a substitute of hiring paid actors to ship scripted messages, social media managers at the moment are stepping in entrance of the digital camera to create Reels.
Social media managers have an intimate understanding of the model’s voice and values. And so they’re capable of rapidly create content material that deeply resonates with the viewers at a fraction of the fee. Our social media managers right here at Sprout Social hop into Reels once in a while to behave as spokespeople for our social media advertising and marketing software program:
An added bonus to that is that social media managers’ appearances assist to humanize your model. That is essential to construct stronger private connections between the model and its prospects over time.
Video memes
Memes aren’t going wherever quickly. And on Instagram, they proceed to be one of many greatest Reels traits. Manufacturers are remixing meme Reels with trending audio. They’re placing their very own spin on humorous clips or popular culture references to be related to their model. See how Lego added a twist to the “the photograph we posted vs. the dialog we had” meme development.
Keep in mind to align your meme content material with model values whereas nonetheless exhibiting the lighter facet of what you are promoting. When accomplished proper, it will possibly get numerous constructive engagement if you’re aware to place your model as relatable and culturally conscious.
POV movies
Talking of relatable, POV movies are all the fashion amongst manufacturers and content material creators alike in 2025. Historically filmed from the angle of the creator, POV movies have advanced into a kind of video meme.
Whereas they’re not essentially captured from the viewer’s perspective, they concentrate on showcasing a sure feeling or scenario. These trending Instagram posts embrace a textual content overlay describing the expertise to make it relatable to the viewers. This can be a nice option to have interaction your viewers by immersing them into the model expertise. Kayali Fragrances creatively makes use of a POV video to share a teaser for an upcoming product launch.
Ship this to…
Shares are an effective way to bump up engagement and get extra views to your Reels. That’s why the “ship this to…” Reels are at present trending on Instagram.
They sometimes characteristic a video of the model’s merchandise and a textual content overlay with a immediate asking viewers to ship it to somebody. The immediate could differ, with some asking viewers to ship it to probably the most good-looking boy they know, the primary particular person on their “Share” checklist and so forth. Both manner, you encourage individuals to share your content material with others. This interprets to extra views and engagements to spice up your attain.
Chipotle infuses the model’s relatable humor when incorporating this content material development on Instagram.
2. Empower social content material creation with AI
Identical to most different tech manufacturers, Instagram—and its dad or mum firm Meta—continues to put money into AI. For entrepreneurs, this development might significantly change the best way they create content material.
At the moment, Instagram affords the next AI options for creators in particular areas:
- AI-generated stickers: Customers can enter prompts to create customized AI stickers. From there, they’ll ship these stickers in chats or add them to their tales.
- Begin a chat with AI: Ask for suggestions and recommendation, speak about pursuits and even view and comply with AI profiles and the content material they submit.
- AI backdrops for Tales: While you share a photograph to your story, use the AI backdrop instrument to create a brand new background primarily based on a textual content immediate.
- AI-powered Reels creation: Instagram now affords an AI instrument to share ready-made Reels utilizing photographs and movies out of your account and system. This streamlines the Reels creation course of, with the choice to edit the clips as you want.
Apart from Instagram’s built-in AI options, manufacturers are tapping into third-party AI instruments to create content material extra simply. For instance, Sprout Social’s AI capabilities make it easier to velocity up and optimize your content material creation course of. These embrace options like:
- AI Help: This characteristic makes use of AI to recommend content material concepts, generate alt textual content and improve your captions. It robotically creates participating captions primarily based in your top-performing posts. You can too generate new concepts primarily based on customized subjects or improve the tone of your draft content material.
- Optimum Ship Instances and ViralPost: These options use AI to investigate your viewers habits and advocate the greatest time to submit. Use these strategies to optimize your posting schedule and drive extra engagement on Instagram.
Join a demo to see what you are able to do with Sprout’s AI instruments.
However does this imply AI goes to interchange social media managers utterly? Not anytime quickly. It’s, nonetheless, more and more turning into part of social media methods.
AI social media instruments might help entrepreneurs automate sure duties and velocity up artistic processes. Used well, it will possibly make it easier to scale content material creation and enhance person experiences. Not solely will this make it easier to drive extra engagement, however it’s additionally important to remain forward of the competitors.
3. Longer carousels to spice up engagement
Movies could also be rather more participating than static photographs. However Instagram carousels are the exception. A Socialinsider research discovered that carousel posts are probably the most participating content material sort on Instagram.
And with Instagram now increasing the restrict to twenty photographs, carousels provide a good higher alternative for engagement. With extra photographs to swipe by, you possibly can preserve your audiences engaged for longer. Whether or not it’s glimpses of a model occasion or step-by-step visible directions, longer carousels provide you with room to color a fuller image.
Huda Magnificence made full use of this replace to share photographs and movies from its Ube Assortment launch occasion.
Longer carousels additionally provide the excellent alternative to leap in on the “photograph dump” Instagram submit development. The photograph dump includes sharing a sequence of photographs that will appear candid and unrelated at first look however collectively convey a narrative or a theme. It’s like flipping by somebody’s private photograph album. It affords a glimpse into behind-the-scenes moments.
For manufacturers, these moments might embrace occasions, user-generated content material and photoshoots. The Huda Magnificence instance above can be a kind of photograph dump, that includes each curated and candid moments.
Mix this with different present Instagram traits to create related, up-to-the-minute content material. As an example, sprinkle in some blurry, drunk impact photographs for a dump that feels candid and genuine. Equally, be looking out for any new photograph development on Instagram which you could incorporate into your carousels.
4. Inform participating tales with longer Reels
Instagram’s shift towards longer content material isn’t simply restricted to carousel posts. The platform introduced in January that creators in the USA will now have the ability to create 3-minute Reels. Whereas short-form movies nonetheless reign supreme, you now have the liberty to experiment with longer movies.
This provides you the proper alternative to inform participating tales which you could’t match right into a 90-second video. Assume: informative explainer movies on advanced subjects, detailed step-by-step directions and extra.
With this characteristic nonetheless being pretty new, most manufacturers haven’t but pivoted to incorporate it of their Instagram content material technique. However the platform’s head, Adam Mosseri, is without doubt one of the first to experiment with it. He created a 2.5-minute-long video providing an in depth rationalization of shadow banning and the way it works.
5. Check content material concepts with Trial Reels
Instagram is consistently arising with new options to assist creators develop extra participating content material. Just lately, it launched Trial Reels, which might enable creators to check out content material with individuals who don’t comply with their accounts.
Solely obtainable to skilled accounts, this characteristic permits you to share your trial Reel with non-followers. You’ll be able to then view its efficiency after 24 hours and resolve whether or not to share it with everybody else. This can be a nice option to experiment with new content material concepts and get a intestine verify on how they may carry out. So for those who’re doing an out-of-the-box thought, you would possibly need to share it as a trial earlier than sharing it together with your followers.
6. Leverage user-generated content material
Manufacturers proceed to embrace the facility of user-generated content material (UGC) in 2025. Exhausting promoting promotional ways don’t work anymore. Folks now crave authenticity and relatability, particularly on a platform they’re spending hours on each day.
And the strongest manufacturers faucet into this free advertising and marketing by creatively repurposing posts from actual prospects. It’s probably the most highly effective option to construct belief, drive engagement and develop on the platform.
So, how do you get your palms on high quality Instagram UGC?
Large manufacturers like BMW, Samsung and Apple use hashtags to supply user-generated content material.
Samsung has even created a separate Instagram account to showcase UGC. Creators gladly tag photographs taken with their Samsung gadgets with the hashtag, #withGalaxy. This provides them an opportunity to be featured on the model’s web page—which has a powerful following of 4.8 million customers.
One other option to encourage UGC is to run competitions and reward the most effective entry or entries. Or, associate with influencers and creators in your area of interest. Ask them to share trustworthy product critiques or ship them free PR packages to create unboxing movies you possibly can repost in your model’s web page.
CeraVe commonly companions with related influencers and material specialists (i.e. dermatologists). Creators like @dermguru share detailed critiques from the angle of an skilled. The model then reposts this creator content material to its web page to spice up credibility and earn the belief of followers.
You can too repost natural Tales and posts from non-influencer public accounts. Once they tag you or point out your model, ask for permission to reuse their content material. These are extremely efficient as they present genuinely comfortable prospects utilizing your model of their day-to-day lives.
7. Enhance engagement with group experiences
Driving engagement on Instagram takes greater than only a fairly Feed. The algorithm actively favors real group engagement and interplay. So manufacturers have to prioritize constructing connections with their audiences.
For instance, you should use Instagram broadcast channels to interact together with your group. These are a one-way messaging instrument for manufacturers and creators to interact with their followers. Use yours to share the most recent updates to your followers in a extra intimate and interactive area.
At the moment, you possibly can ship textual content, photograph, video and voice notes in broadcast channels. You can too share query playing cards and polls to collect fan suggestions.
Netflix has a devoted “Netflix Sports activities” broadcast channel with over 170k members. The model makes use of this channel to share commentary and updates about latest sports activities occasions.
8. Enhance site visitors with a number of hyperlinks from bio
Keep in mind the nice ol’ hyperlink in bio?
Beforehand, you can solely add one hyperlink to your Instagram profile. Most entrepreneurs relied on instruments like Linktree to condense all their vital channels and pages right into a single hyperlink.
Now, you possibly can embrace as much as 5 exterior hyperlinks in your Instagram bio. See OLIPOP’s Instagram profile to see how they present up if you click on on them:
For omnichannel manufacturers, it is a large alternative to drive site visitors to a number of channels and touchpoints. A retail model might take customers to its best-selling product web page, FAQs part, YouTube channel and on-line store. A SaaS model might ship individuals to its highest changing touchdown web page, newest weblog submit and a brand new downloadable eBook.
Right here’s methods to add a number of hyperlinks to your bio:
- Open the Instagram app
- Faucet in your account
- Faucet Edit profile underneath your profile image
- Faucet Add hyperlinks
- Faucet + Add exterior hyperlink
- Enter the URL and title of the hyperlink you need to add
- Hit Accomplished within the high proper nook
- Faucet + Add exterior hyperlink once more so as to add one other hyperlink
You can too delete hyperlinks and/or change them anytime you need. This affords quite a lot of flexibility to manufacturers that need to increase new campaigns and content material on channels apart from Instagram.
9. Increase visibility utilizing Instagram search engine marketing
Social search is a quickly rising development. Now, 31% of shoppers use social media to seek for solutions to their questions. And 29% of Gen Z and Millennials even want to look on social as a substitute of search engines like google.
Optimizing for native search is extra vital than ever. Instagram’s algorithm is working always to personalize the Feed for every person. This implies delivering intent-based content material that’s related to their pursuits. To face out, entrepreneurs want an Instagram search engine marketing technique that goes past simply utilizing the best hashtags.
Listed here are some suggestions to assist your Instagram content material rank greater in Discover and person Feeds:
- Discover the best key phrases: Pinpoint particular key phrases your viewers is looking for to information your content material creation. Say there’s a rising curiosity in vegan recipes. Then you definitely’ll need to create content material round key phrases like “vegan breakfast concepts” or “plant-based dinners.”
- Optimize subtitles and captions: Incorporate key phrases into the textual content a part of your Instagram posts and Tales. Use them in subtitles, captions, tags and stickers. Don’t overlook to maintain it participating. You might begin with a query like “Who else loves smoothie bowls?” to immediate person engagement and embrace key phrases naturally.
- Comply with and interact with related accounts: Actively touch upon and like posts from accounts in your area of interest. That is essential to extend visibility and encourage cross-engagement.
- Add alt textual content to your posts: Including descriptive alt textual content to photographs improves your submit’s accessibility. It additionally helps Instagram’s algorithm perceive and categorize your content material higher.
- Hop on the most recent traits: All the time keep on high of trending content material on Instagram. Look out for viral hashtags or challenges and incorporate them when related. If #Veganuary is trending, be part of the dialog by sharing your distinctive vegan recipes or suggestions.
- Keep on with the official pointers: Guarantee your content material follows Instagram’s suggestion pointers. This can be a key step to spice up its possibilities of rating greater in feeds and exhibiting up in entrance of the best audiences.
10. Create model partnerships with native Instagram instruments
Instagram has lengthy been the highest platform for manufacturers and influencers to work collectively. And that’s not altering any time quickly, particularly with new instruments and options to encourage model collaborations.
For instance, manufacturers can enable different Instagram accounts, comparable to influencers or companions, so as to add product tags of their posts. Customers who click on on these tags will likely be taken on to the model’s Instagram store and would have the ability to take a look at on the platform.
Instagram additionally lets manufacturers create collaborative posts with companions and influencers. You “invite collaborators” to your submit, which is able to submit to each collaborators’ profiles. Influencers can even tag manufacturers in paid partnerships. This prominently shows the model title on the high of the submit, serving to to spice up model visibility.
The next partnership between Garnier and Joe Mele leverages each options.
However maybe probably the most thrilling replace is the launch of Instagram’s Creator Market. It’s form of like Instagram’s personal influencer administration platform the place manufacturers can discover creators to work with. It additionally permits you to alternate marketing campaign concepts, share outlines and focus on compensation—multi functional place.
Creator Market is at present solely obtainable to manufacturers within the US. Companies concerned about becoming a member of {the marketplace} can fill out this manner.
11. Paid promotions broaden your attain
As the recognition of social media platforms grows, the necessity for algorithms to greatest serve their customers additionally grows. And when an algorithm is deciding who will get served your content material, you would possibly see a decline in attain. Due to this, Instagram paid promotions proceed to soar in recognition in 2025.
If you happen to go to your Instagram Feed, you’ll discover a good variety of sponsored posts in between natural content material. The next advert from Thou Magnificence confirmed up because the third submit in my very own Feed. Likelihood is that almost all customers may have the same expertise with adverts tailor-made to their particular person pursuits. So there’s a very good likelihood of boosting your attain for those who put money into Instagram adverts.
In reality, the most recent Instagram stats present that advert attain on the platform is rising—a 12.2% year-over-year enhance, to be particular.
12. Get artistic together with your hyperlink sticker textual content
The power so as to add hyperlinks to your Instagram Tales isn’t new. Since 2021, Instagram has made hyperlink stickers obtainable to all customers. This allows you to direct your viewers to any web site or touchdown web page you need out of your Tales.
You’ll be able to even add customized textual content to manage how the hyperlink sticker seems in your Story. So as a substitute of merely seeing a unadorned URL, customers would have the ability to see one thing like “Store Now” or “Learn Extra.” Beforehand, this sticker textual content might solely be as much as 46 characters. Instagram has just lately elevated the restrict, permitting customers so as to add extra descriptive textual content for his or her Story hyperlinks.
Manufacturers are utilizing this chance to get artistic with distinctive sticker textual content related to their hyperlinks.
One of many newest Instagram Story traits includes utilizing eye-catching sticker textual content to drive extra clicks. Assume: emojis like Betty Crocker, descriptive and enjoyable CTAs like Garnier or benefit-driven CTAs like Pixi Magnificence.
Get with the most recent Instagram traits
Tendencies affect how individuals behave and interact with content material on Instagram. This makes it essential for manufacturers to remain on high of the most recent Instagram traits and adapt accordingly. So you possibly can serve contemporary and fascinating content material that retains your viewers hooked.
Want extra assist to degree up your Instagram efforts in 2025? Obtain our information to utilizing Instagram for manufacturers and learn to construct an impactful technique from scratch.
