The Eagles blew out the Chiefs, and Fox blew out the scores report.
Immediately, Fox experiences that Tremendous Bowl 59 reached a median of 126 million viewers. These numbers come from Fox projections, together with Nielsen Quick Nationals and Tubi/NFL first-party analytics.
With the score, Tremendous Bowl 59 turns into the most-viewed Large Sport ever, beating Paramount’s exhibiting of Tremendous Bowl 58, which acquired 123.7 million viewers final yr.
The scores are inclusive of Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties, based on the corporate.
Fox mentioned viewership peaked from 8 p.m. to eight:15 p.m. ET within the second quarter, reaching 135.7 million viewers. The corporate additionally mentioned there was record-high streaming viewership, totaling 14.5 million viewers. In the meantime, Tubi, which streamed the sport totally free, delivered 13.6 million viewers.
With the numbers, Fox beats its viewership for Tremendous Bowl 57, which was 115.1 million, by greater than 10 million viewers.
The large viewership comes regardless of a recreation that wasn’t aggressive late as a result of Philadelphia Eagles’ decisive win over the Kansas Metropolis Chiefs. It additionally comes amid an unprecedented demand for advert house in 2025.
This yr, Fox offered 30-second adverts for greater than $8 million for the primary time, with over 10 adverts coming in at that value and a waitlist of advertisers prepared to leap in for any availability. Pregame adverts had been additionally going for as excessive as $4.5 million, and post-game adverts may attain $4 million.
The corporate offered out the sport months upfront, and ADWEEK beforehand reported Fox was approaching $700 million from simply its nationwide advert gross sales, which is a brand new report.
“We’ve seen demand improve the place you may combination vital scale in a single business. You may’t try this elsewhere. Actually, dwell sports activities is the final bastion of a spot to do this,” Mark Evans, head of Fox Sports activities advert gross sales, beforehand instructed ADWEEK.
With the elevated demand, media consumers are already reaching out to NBCUniversal, which holds the rights to subsequent yr’s Tremendous Bowl broadcast from Levi’s Stadium (Santa Clara, CA), residence of the San Francisco 49ers.
Talking with ADWEEK again in Might 2024, Mark Marshall, the corporate’s advert gross sales chief, mentioned preliminary talks had already began when it comes to the Tremendous Bowl and different dwell occasion alternatives.
