In line with the Census, there are greater than 60 million Hispanic individuals in the US.
And out of that quantity, the NFL has 15.4 million avid Hispanic and Latinx followers within the U.S, per a Nielsen/LiS examine.
For Tremendous Bowl 59, Fox Deportes and NBCUniversal’s Telemundo are collaborating with the NFL on the simulcast for the Massive Recreation. Every community will produce its personal distinct broadcast.
Angelina Losada, vp of enterprise growth and development initiatives at Fox Deportes, mentioned this sort of deal has by no means been performed with any property.
“It’s historical past within the making as we transfer into the Tremendous Bowl as a result of we wish to attain collaboratively between a community and the NFL,” Losada instructed ADWEEK. “The NFL can also be an enormous participant, so we want them to boost the fan base for Hispanic audiences.”
Losada mentioned what makes this simulcast distinctive is how the Fox Deportes and Telemundo viewership skew just a little in another way demographically. With Fox Deportes, they’re trying to succeed in a multigenerational and youthful viewers.
“It’s the children which might be attracting the uncles, the fathers, the cousins, after which all people will get collectively, and it’s an occasion, nevertheless it’s actually being pushed by the youthful viewers and the bilingual viewers, and we perceive that,” Losada mentioned.
This 12 months, a number of the issues that viewers can count on is a video that Fox Deportes exhibits yearly that includes artists setting the stage proper earlier than the printed of the sport begins.
Whereas it has typically featured extra conventional Mexican artists like Los Tigres del Norte, Los Tucanes de Tijuana, and Banda MS, Fox Deportes selected Puerto Rican artist Anuel AA and Mexican artists like Gabito Ballesteros, who’re extra fashionable with youthful Hispanic shoppers.
Beating data and making historical past
Losada mentioned in the end the objective is to beat all data.
That is the fifth time Fox Deportes will broadcast the Tremendous Bowl since being the primary Spanish-language community in the US to air the sport in 2015.
In line with the community, they’ve aired the three most-watched Tremendous Bowls in Spanish on cable:
