How a lot engagement do your posts on Fb or Instagram get? Are you content along with your efficiency?
It’s troublesome to evaluate how good or dangerous you’re doing with out comparative information, and understanding what different manufacturers and creators are seeing. Which is the place this new report from Socialinsider is available in.
The crew from Socialinsider analyzed 125 million social media posts to get an understanding of the typical efficiency in every app, with reference to engagement charges, likes, feedback, and extra.
You possibly can try Socialinsider’s full report right here, however on this put up, we’ll check out the top-line notes.
First off, when it comes to general natural engagement, TikTok is driving the perfect outcomes at current.
As per the report:
“TikTok has solidified itself because the king of natural engagement, with a median engagement fee of two.50%. The platform’s superior engagement values spotlight how TikTok’s algorithm continues to prioritize extremely participating content material, rewarding posts that drive conversations and shares.”
Which, for those who’re within the U.S., may not be nice information, contemplating that TikTok could be banned out of your area by mid-year.
However proper now no less than, extra posts, on common, are seeing extra engagement within the app, with Instagram coming in a distant second.
Fb common put up engagement is even additional again, which is smart, provided that Meta’s been seeking to put extra emphasis on Reels, and scale back the presence of exterior hyperlinks. X, in the meantime, noticed the worst engagement per put up within the interval, although it was higher final yr, on par with Fb.
It’d be fascinating to see the variance right here for manufacturers who don’t pay for X Premium, versus those who do, as Premium customers get a attain enhance. However once more, these are common stats, primarily based on the total scope of posts accessed for every app.
Value noting too that that is primarily based on per profile efficiency. As defined by Socialinsider:
“Engagement fee per put up is calculated because the sum of likes and feedback on the put up divided by the full variety of followers that the profile has. The result’s then multiplied by 100.”
So the outcomes are relative to the viewers numbers for every profile, not averaged out general. Which is one other related level in assessing these information factors.
When it comes to particular engagement, TikTok movies additionally see extra likes on common than posts in different apps:
As you possibly can see on this chart, the typical quantity of likes per TikTok put up has additionally elevated, which might mirror a rising familiarity with the app, and what resonates with TikTok audiences.
X likes, in the meantime, are very arduous to come back by, so don’t be disheartened by your viewers’s lack of affection to your updates.
Feedback additionally observe the identical general pattern:
As you possibly can see, Instagram has overtaken Fb when it comes to dialogue, although TikTok is once more the chief in every component.
The info right here might make it easier to contextualize your efficiency, and get a greater understanding of what “good” efficiency is, and what you possibly can anticipate. And that understanding would possibly make it easier to maximize your efforts, versus, say, abandoning an app since you’re not getting any traction.
As a result of as you possibly can see, getting any response on some apps is an efficient factor.
X, specifically, is wanting more durable and more durable to realize a lot traction on, because it continues to push customers in direction of its paid subscription and native posting instruments.
Does that imply it is best to dump it? Properly, it is dependent upon the place your viewers is, and perhaps, these insights will make it easier to higher perceive what it is best to anticipate out of your posts.
You possibly can try Socialinsider’s full 2025 Social Benchmarks Report right here.
