Reddit Stats and Info to Know in 2025

Reddit has developed from its 2005 origins right into a digital powerhouse, proving itself as a useful territory for entrepreneurs.

Whereas the platform maintains its core power in neighborhood engagement and genuine dialogue, it is reworked into a complicated advertising channel that gives distinctive benefits over conventional social networks like Fb or Instagram.

On this submit, I will share some contemporary stats to know higher how Reddit turned a advertising haven.

Lately, Reddit has solidified its place as a platform with endurance, and a advertising important by increasing its promoting ecosystem and enhancing its multimedia capabilities.

The platform’s significance is amplified by its dominant presence amongst Gen-Z and millennial customers, who now signify a major client demographic with substantial buying energy.

These customers more and more depend on Reddit for product analysis, suggestions, and buying choices, making it a vital touchpoint within the buyer journey.

Profitable manufacturers at the moment are integrating Reddit into their core advertising methods by means of numerous approaches, from subtle AMAs (Ask Me Something periods) to branded subreddits which have grow to be highly effective hubs for buyer engagement and neighborhood nurturing.

However sufficient of that introduction, let’s get into the numbers.

• Reddit has an estimated 1.1 billion lively month-to-month customers. (Statista)
• Reddit is the third most visited web site within the U.S. (SemRush)
• Reddit’s present market cap is roughly $35.04 billion. (Inventory Evaluation)
• Reddit is the world’s 573rd most beneficial firm by market cap. (Firms Market Cap)
• Reddit was based in 2005 and bought by Condé Nast in 2006. (Crunchbase)

• 44% of U.S. Reddit customers are between the ages of 18 and 29 years previous. (Statista)
• Of logged-in customers on Reddit, 43.3% are millennials, in contrast with 29.6% who’re Gen Z. (Enterprise Insider)

• There are 3.4 million subreddits on the platform, and roughly 138,000 of them are lively subreddits. (Enterprise Dasher)
• Reddit has 97.2 million each day customers. (Emarketer)

• Reddit customers spend round 20-Half-hour a day on the platform. (Emarketer)
• Reddit makes up about 5.3% of whole social time and can strategy 6% in 2024.
• Customers spend considerably much less time on Reddit than on different platforms like TikTok, Instagram, and Twitter — however that is as a result of Reddit is extra of an data and schooling platform than a video and leisure platform. (Insider Intelligence)
• 51% of Gen-Z customers say they‘re interested in the platform’s user-driven options, similar to subreddits, feedback, and upvotes. (Reddit Weblog)
• 82% of Gen-Z folks belief Reddit when studying extra about merchandise. (Reddit Weblog)

Supply

• In accordance with HubSpot analysis, 11.3% of B2B companies leverage Reddit of their advertising methods, 11.9% of B2C firms leverage it, and the sector that makes use of it the least is non-profit/authorities at 8.55% (State of Advertising and marketing Report)
• 8.77% of B2B entrepreneurs are planning to leverage Reddit for the primary time in 2025. (State of Advertising and marketing Report)
• 9.16% of B2C entrepreneurs are planning to leverage Reddit for the primary time in 2025. (State of Advertising and marketing Report)
• 2.6% of surveyed entrepreneurs plan to speculate extra in Reddit for social media advertising than different platforms. (State of Advertising and marketing Report)

• Reddit customers consumed greater than 1.4 billion movies. (Enterprise of Apps)
• In 2018, video viewing time grew by 38%: Whole customers went from viewing 400,000 hours of natively hosted video each day to greater than 13 million hours month-to-month. (Reddit Weblog)
• In 2018, three of Reddit’s 5 highest-performing posts included movies, whereas one had a photograph. (Reddit Weblog)

• The highest 4 subreddits as of 2022 are /r/humorous, /r/AskReddit, /r/gaming, and /r/worldnews. (Oberlo)
• In 2021 the most well-liked “Ask Me Something” (AMA) submit with over 90,000 upvotes was “I am a lobster diver who just lately survived being inside a whale.” (Statista)
• In a examine of 60,000 Reddit posts, these between 60 and 80 characters get 8,600 upvotes. (Basis Inc.)
• The examine additionally discovered that posts below 120 characters get extra upvotes than posts above the character rely. (Basis Inc.)

Supply

• Posts with questions generate twice as many feedback as posts with out them. However, opposedly, posts with out questions get extra upvotes than posts with them. (Basis Inc.)

Takeaways from Reddit Stats

When you’re a marketer in a discipline associated to client merchandise, particularly expertise, you won’t need to rely out Reddit simply but. Because the stats above present, younger folks, particularly Gen Z, are utilizing and trusting the platform as a supply for product analysis.

If your organization has a whole lot of glorious video content material, you might need to incorporate Reddit into your subsequent advertising technique. Keep in mind, Reddit customers consumed greater than 1.4 billion movies month-to-month in 2018.

And if you wish to share thought management content material, contemplate having your advertising crew open an AMA, or host movies from them on the platform, too.

On-line video, particularly in a cell format, is being embraced far more closely than previously. Due to this, it may be value exploring the concept of a Reddit video technique in case you ever have additional time or assets obtainable.

Editor’s word: This text was initially printed in November 2019 and has since been up to date for comprehensiveness.