Meta’s Twitter clone app Threads continues to realize momentum, with Meta CEO Mark Zuckerberg right now reporting that the app is now as much as 320 million month-to-month lively customers.
That’s up from the 300 million MAU that Meta reported final month, which implies that Threads has added 20 million new customers within the final six weeks.
As per Zuckerberg:
“Threads now has greater than 320 million month-to-month actives, and has been including greater than 1 million sign-ups per day. I count on Threads to proceed on its trajectory to turn into the main dialogue platform and finally attain 1 billion individuals over the subsequent a number of years.”
The elevated progress implies that Threads’ growth is accelerating over time.
As you’ll be able to see from this graph, the Threads MAU numbers are clearly trending upwards, with the app going from including round 10 million new customers monthly at first of final yr, to a 25% higher progress price on this newest interval.
Although Threads’ primary progress interval to this point was really between August and October final yr, when it added 75 million extra customers.
What occurred in that interval?
Properly, X was briefly banned in Brazil for one, after it refused to adjust to a Brazilian court docket order to take away sure customers. That pushed many extra individuals in Threads’ course, whereas Threads additionally added analytics in August, which might have helped to spice up exercise, in addition to crossposting from each Fb and IG.
A mixture of those parts doubtless drove extra take-up, whereas a regular exodus of customers from X in all areas has additionally helped to fortify Threads’ momentum.
In fact, Threads did additionally seemingly take a success in November, following the U.S. election, when Bluesky turned the app of the second, by providing a extra Twitter-like, real-time information expertise.
Although the shift away from Threads, and in direction of Bluesky, doesn’t appear to have held, with Bluesky’s consumer progress slowing in December, whereas as you’ll be able to see within the above chart, Threads acquired again on monitor.
And Zuckerberg stays assured that Threads can attain a billion customers, which is way increased than Twitter ever reached, and is round double X’s present viewers.
Certainly, at this price, Threads appears to be on monitor to overhaul X’s consumer depend earlier than the yr is out, although that’s with quite a lot of variables, and potential impediments to its progress.
However scale is the actual driver right here, and being the place different customers are participating. The extra conversations occurring in, and originating from the app, the extra individuals will wish to take part. Which implies that Threads might additionally increase its progress momentum if it may get it proper, and it does appear to be solidifying itself because the place to be for a lot of Twitter cast-offs and communities.
It’s not good, and utilizing means you’re nonetheless counting on a Meta platform, which some individuals don’t like (particularly given its latest reforms to higher align with the Trump administration).
However proper now, Threads is changing into extra of a hub of exercise, which might see it attain that essential level of inertia, the place many, many extra individuals enroll.
